7-Eleven Philippines and The Pokémon Company Partnership Press Conference. From left to right: Niantic Emerging Markets Senior Manager Ms. Joyce Mak, 7-Eleven Division Head of Marketing Communications Ms. Valerie Gayle Uy, The Pokémon Company’s Corporate Officer of Asia Business Development Mr. Susumu Fukunaga

In its constant pursuit to foster community, 7-Eleven has mastered collaborating with popular brands that can stir excitement among its customers. This month, 7-Eleven goers can jump on another awesome adventure as a legendary partnership is making noise in regions far and wide: that between the convenience store giant and one of the most beloved media franchises in the world, Pokémon.

 

A brand that’s captured the hearts of many with its range of video games, animated series and films, trading cards, and mobile apps, Pokémon’s zest for exploration will definitely provide an irresistible thrill for fans of the franchise and 7-Eleven alike. The partnership was launched last September 13, 2024 with a ribbon-cutting held at 7-Eleven Centris 1 in Quezon City. Present at the milestone occasion were representatives from 7-Eleven Philippines, The Pokémon Company, and Niantic Inc., the company of the mobile game Pokémon GO.

 

Ribbon-cutting ceremony outside the Pokémon-themed 7-Eleven Centris 1, Quezon City; From left to right: Niantic Emerging Markets Senior Manager Ms. Joyce Mak, The Pokémon Company’s Corporate Officer of Asia Business Development Mr. Susumu Fukunaga, 7-Eleven Operations Director Mr. Francis Medina, Host Myrtle Sarrosa, 7-Eleven General Merchandise Division Head Mr. Jun Ang, Strategic Merchandise Division Head Ms. Armi Cagasan, 7-Eleven Division Head of Marketing Communications Ms. Valerie Gayle Uy

Both brands kicked things off by wrapping 7-Eleven Centris 1 in Quezon City in full Pokémon decor, with 7-Eleven Arnaiz Avenue in Makati and 7-Eleven St. Theresa Casa Rosario in Cebu to follow in the next few months. To add to the fun, 7-Eleven Centris 1 has also been turned into a PokéStop in Pokémon Go along with the rest of the Philippine 7-Eleven stores. Customers can now venture to the branch nearest to them for the full Pokémon experience by channeling their inner trainer and catching their coveted Pokémon through the Pokémon GO app.

 

 

Ms. Valerie Gayle Uy - 7-Eleven Division Head of Marketing Communications speaking on the exciting future of the partnership

Gamers can then take a break from playing and enjoy their go-to 7-Eleven products wrapped in Pokémon-themed packaging. There’s Pikachu, Squirtle, Charmander, and Bulbasaur for Crunch Time; Pikachu and Snorlax for 7-Fresh Siopao; Meowth for Big Bite; Jigglypuff for Fundae; Gyarados for GULP; Eevee, Flareon, and Jolteon for the small, medium, and large cups of City Cafe respectively; and Umbreon for Prima. The themed packaging is currently available in 7-Eleven Luzon stores, but will be implemented across the country from October.

 

Mr. Susumu Fukunaga – The Pokémon Company’s Corporate Officer of Asia Business Development expressing gratitude for the Philippines’ warm welcome and passion for Pokémon

Fans of the trading card game have it extra special as Pokémon Trading Card Game Booster Packs are up for grabs in 1,500 7-Eleven stores nationwide. There’s a surprise for every fan too. For every purchase of one Booster Pack, which starts at P259, buyers will receive one limited edition Pokémon 7-Eleven Promo Card. Definitely an extra treat for fans to engage with the community and collect, train, battle, and trade in the spirit of the franchise.

 

Ms. Joyce Mak – Niantic Emerging Markets Senior Manager thanking the Filipino fans for their commitment to Pokémon Go over the years

Experience the 7-Eleven and Pokémon partnership today as they’ll be up for a limited time only. Prepare to embark on a great journey and become the very best of them all at 7-Eleven.

 

Cheers to 40 years with 7-Eleven and like us on 7-Eleven Philippines Facebook, follow @711ph on Instagram, and @711philippines on Twitter and TikTok for more information.

 

Breeze, a laundry brand known for tough stain removal, recently hosted an event to launch its new Breeze Power Machine Liquid Detergent with its Best Ever Clean compared to its previous formulations. With the goal of empowering every mom, this revolutionary product is specifically designed to enhance the laundry experience. Breeze Power Machine Liquid comes in three variants: Fresh Clean, Rose Gold and the newest - Luxe Red.

“The new Breeze Power Machine Liquid is a game-changer for moms who want the best for their families since they can tackle tough stains with confidence given its improved formula that adds more power to their partner washing machine,” said Lara Santos, Business Performance Manager of Breeze Philippines. “We understand the daily challenges of laundry. Even after using a washing machine, most still have to manually scrub and soak for hours to remove tough stains and that’s why we’ve continuously improved our product and makes the process easy.”

“Our focus was on creating a formula that delivers on all fronts—powerful stain removal, a refreshing scent, and an enhanced laundry experience,” added Amor Prieto, Unilever Research and Development Manager. “We want to give consumers a product that truly enhances their daily lives by making laundry not just a chore, but a rewarding task.”

The new Breeze Power Machine Liquid promises to level up your laundry game. With its advanced formulation, it delivers more cleaning power compared to previous Breeze Power Machine Liquid formula, ensuring a deep clean and leaves clothes with new fresh fragrance

Breeze's latest innovation is all about giving more power to your washing machine compared to its previous formulations, making laundry day efficient and pleasant. As such, Breeze Power Machine Liquid is recommended by washing machine brands such as Condura, Dowell, Fujidenzo, and Midea.

Breeze Power Machine Liquid Detergent  is available in all leading supermarkets nationwide and at Unilever Home Care’s Shopee and Lazada pages.

For more information, visit Breeze Philippines official Facebook Page at www.facebook.com/BreezePhilippines

 Grab is thrilled to announce the return of GrabFood FanFaves 2024, Grab's annual campaign that celebrates Filipino foodies’ most loved food items of the year.

Get ready to vote and let your foodie voice be heard as GrabFood FanFaves 2024 touts new categories such as Top Asian, Filipino and Dessert Options. Cast your votes until September 12, 2024 by ordering from your favorite merchants!

"GrabFood FanFaves is more than just a campaign; it's a celebration of the diverse Philippine culinary scene. From well-known brands and international cuisines to our cherished local eateries – we honor them all. These gastronomic gems have been the backdrop for countless Filipino memories, and we're privileged to have GrabFood as a conduit for food enthusiasts to explore more of our rich food culture. Through GrabFood FanFaves, our platform and our dedicated consumers shine a spotlight on those who have made our moments extra special with their exceptional food and offerings," shares Greg Camacho, Grab's Director for Deliveries.

Vote for more merchants under more categories

Over 20 prestigious awards are up for grabs, waiting to be claimed by your favorite GrabFood merchants. Every order you place is a vote, a show of support for your beloved restaurants.

In the National Icons category, we're on the hunt for the best in fried chicken, pasta, burgers, pizza, and more. The nominated items with the highest number of orders will be named Platinum winners, earning a spotlight in an array of in-app features and other media platforms. Not to be outdone, any dish that reaches 10,000 orders will be honored with Gold status.

But that's not all! We're also recognizing fan favorites in Asian, Filipino, and dessert categories, as well as regional food brands that have captured our hearts. 

Lastly, for the first time, GrabMart merchants are joining the fray, with our esteemed partners like Coca-Cola, Knorr, Lady’s Choice, Mondelez, and Reckitt/Mead Johnson presenting their own awards. 

A Much Appreciated Stamp of Approval

In 2023, hundreds of merchants participated in the GrabFood FanFaves awards, giving deserving merchants the nation’s stamp of approval for their most beloved food and drink items as voted by dedicated GrabFood users. 

Millions of users were reached by the campaign, which awarded merchants across different cuisines, offerings, and areas who shared how impactful FanFaves was on their business. Cebu-based Jafar’s Shawarma Station said that “[Being recognized at GrabFood FanFaves 2023] was a wonderful way to highlight our brand as part of a collective community of services and products. Sales, traffic count, and brand awareness increased beyond our expectations. In fact, we had some of our highest sales to date because of the event.” In Mindanao, Davao’s WOW Lechon proudly shared that “securing the Top 1 spot in Mindanao really put us on the map, driving a surge in orders and drawing in many new customers eager to taste our lechon. It gave us a fantastic chance to connect with our community and solidify our reputation as the go-to place for lechon.”

These 2023 highlights attest to GrabFood FanFaves’ positive impact on the business of Filipino entrepreneurs as enabled by its highly active base of foodies. 

Enjoy special promos when you vote

With the expansion of categories and prizes also comes a stamp card promo for GrabFood users to encourage voting. Ordering from a FanFaves-nominated merchant not only counts as a vote, but also grants the user up to P70 off on their 3^rd order, P80 off on the 5^th order, and P90 off on the 8^th order.^[1] Rewards also await those with the highest number of orders from the merchants that will be hailed as Platinum winners. These top supporters will receive a month's worth of supply from those that they’ve supported. 

For more information about GrabFood FanFaves 2024, you may visit https://grabfanfaves.com.