Avon’s activities for this year’s Breast Cancer Awareness month were a success. 2020’s campaign, BOOBwatch, was all about educating about the importance of early detection. With all the three fundraising events mounted online, Avon was able to reach more people and generate awareness at a grander scale. This year’s events were all for the benefit of the Philippine Cancer Society.

First up was BOOB Talk, a breast care catch-up with Dr. Gia Sison, Dr. Rachel Rosario of the Philippine Cancer Society, 

Avon Ambassador Daniel Matsunaga, TV host and News Anchor Dianne Medina and host Myrza Sison. Held last October 10, the online chikahan became a fruitful conversation about breast cancer viewed by more than 6,200 people. Franz Tolentino, a breast cancer survivor and active Avon representative, also shared her personal stories about fighting the Big C. Franz was an incredible source of inspiration for those who are dealing with the disease. She shares, “Pwede din kayong sumali sa mg breast cancer support groups katulad ng Avon-PGH Breast Cancer Group. Malaking tulong ang magkaroon ng mga kaibigan na alam ang pinag-dadaanan mo. Mayroon kang makakausap na naranasan o pinagdadaanan din ang pinagdadaanan mo.”

Avon also made sure that they raised funds in an entertaining way, and they’ve got the help of one of the Philippines’ top female singers. Shaped for More with Morrisette: The BOOBwatch Fundraising Concert was streamed via Facebook, with more than 5,700 of viewers tuning in. Morrisette sang hits by Adele, Jessie J, and some of her own hit songs. Before the concert, she shared her pride in being part of this great cause, “I am excited to be part of this campaign because I believe in their Breast Care Promise. Prevention is always better than cure. Our health is not something we want to compromise. We are shaped for more and we should not let anything or anyone hold us back from achieving our purpose.”

The brand’s last event was a fun and energetic one, ending the festivities on a high note. The #JoinTheBoobment Manoeuvres Fitness Dance-a-thon, also streamed via Facebook Live, was one and half hours full of high-energy dance routines and happy people viewing and donating. The renowned dance group took viewers down memory lane, as they danced to the hits of the 70s all the way to the hits of today, making it a fun event from titas to millennials. During this session, Jason and James Zamora with James Gaddi taught the viewers a quick Tiktok dance tutorial that shows how easy and fast it is to do a breast check by yourself.

 For over 25 years, Avon has been at the forefront of the fight against cancer— and for 2020, they’re putting everyone on BOOBwatch. Early detection of breast cancer is potentially lifesaving, and this year is all about making sure that every woman knows the signs, risks, and how to take action against breast cancer— starting from regular breast self-checks. Together, we can prevent more women from suffering from this dreaded disease. 

This year is quite special for Avon’s efforts for breast cancer awareness with the launch of the Avon Empower Bra, the first-ever mastectomy bra. It’s specially designed with breast cancer survivors in mind. It’s a non-wired nylon microfiber lace bra equipped with soft lining with pockets for prosthesis and cushioned straps for comfort and support. Another unique feature is found in the prosthesis, which is made out of 3D PU foam meant to fit your cup size. 

For every pair bought, P50 will be donated to the Philippine Cancer Society, Avon’s longtime partner for their efforts. Through this fruitful partnership, Avon has been able to help many breast cancer patients at the Avon-PGH Breast Cancer Clinic, and Avon hopes to help more in the years to come.

Avon has also released other limited edition products so more people can show their support to the campaign. For every purchase of the Breast Cancer Promise Umbrella and Tote Bag Set and the Evita Watch, P50 will be donated to the Philippine Cancer Society.  

Coming from the successful “Project Pink Light Night Run” in 2019, Avon is bringing an ever stronger awareness campaign that a bigger number can enjoy participating in for a great cause. Through these scheduled events, the brand hopes to raise P5M in funds  for the Philippine Cancer Society. All events will be streamed live on Avon Philippines’ Facebook Page. 

BOOBtalk (October 10, 3PM) 

Hang out with host Myrza Sison, Philippine Cancer Society Executive Director Dr. Rachel Rosario; Breast Cancer Survivor and Practicing Medical Doctor Dr. Gia Sison; Avon Men’s Club Ambassdor Daniel Matsunaga and TV host and News Anchor Dianne Medina, as they discuss about breast issues and breast care. 

Shaped for More with Morrisette: The Avon BOOBwatch Fundraising Concert (October 17, 4PM)

Celebrate breast cancer awareness month with delightful tunes by Morrisette Amon.

#JoinTheBOOBment Manouevres Fitness Dance-a-thon (October 24, 6PM) 

With the help of the Manouevres, dance your way through fighting against breast cancer! Spend a 2-hour long class and help our great cause as you sweat it out. 

Join Avon Philippines as they educate about early detection and the signs of breast cancer. Watch out for the exciting events and projects for this year’s breast cancer awareness month. Show your support by using the hashtag, #BOOBwatch #JoinTheBoobment #WatchMeNow.