Theres no denying the fact that Coco Martin has bagged the title, Hari ng Primetime with his long-running show, Probinsyano. The show has been airing in ABS-CBN for the past three years which is not an easy feat especially with the new and bolder shows taking the spotlight.
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| King Cup Sardines Brand Ambassador Coco Martin |
So it came as no surprise when he became the face of a local brand of sardines King Cup -- Hari ang Sarap, Hari ang Sardinas.
Just as many Filipinos are making sure they come home from work early just so they can tune in to this popular show, this new brand of sardines will surely make you want to come home because of its delicious taste and distinct flavor mapapauwi ka talaga sa sarap!
Isang malaking kasiyahan sa akin na maging King Cup Sardines brand ambassador dahil naniniwala ako sa kalidad ng produktong ito. Naalala ko, bata pa lang ako, excited talaga ako umuwi sa lola ko at ang paborito kong ginisang sardinas na hinahanda nya. Simple lang pero mapapauwi ka talaga sa lasa at sarap! Coco excitedly shared.
This family corporation is headed by its President Jimmy Yap who was born and raised in Davao. The second generation currently takes an active role in running the family business with Engineer Jaydrick Yap as the Vice President of Sales and Marketing, and Eugene Yap as the Chief Finance Officer.
If we were to scour our kitchen, you will surely find a can or two of these sardines sitting comfortably in our pantry.
Considered a Filipino food staple, sardines can be found in almost every kitchen in the country because it not only boasts of its affordability, but it also prides itself in its taste and nutritional value.
Did you know that a single can of sardines is packed with high protein and is low in carbs? It is also a good source of calcium, iron and omega 3 fatty acids. That is why the American Heart Association recommends adding fatty fish to your diet at least twice a week to help lower cholesterol levels and improve your hearts health.
Specifically created for mass market consumption, King Cup Sardines are made from fresh tamban fish cooked in tomato sauce with just the right amount of spices. Deliciously flavorful, King Cup Sardines has a firm, meaty texture rarely found in regular sardines.
Sicilian King Cup Pizza
Punched up with cheese and herbs, this recipe is also perfect on toast. Deliciously affordable and a healthier alternative when you don’t feel like ordering pizza from a fast food, you can also serve this baked dish with a simple salad to complete this comforting meal.
Ingredients:
2 cans King Cup Sardines in Tomato Sauce
500g Pizza crust
350g Mozzarella cheese
120g Parmesan cheese
200ml Tomato sauce
20g Dried oregano
200g Onion rings
Procedure:
1. Top the pizza crust with tomato sauce (make sure to leave about an inch of bare dough around the edges of the crust), mozzarella cheese, parmesan, dried oregano, onion rings, and sardines.
2. Bake until the cheese and crust begin to brown, about 20 min.
3. Let cool for 5 min.
4. Slice into square and serve.
Pasta Aglio Olio with Sautéed King Cup Sardines
Filling and comforting, this
is the ultimate representation of a quick and easy weeknight pasta dish.
Additionally, it packs a ton of flavors without the calorie-laden ingredients!
Ingredients:
2 cans King Cup Sardines with Chili, drained
4kg Angel hair
500 ml Pure olive oil
500g Garlic
10g Garlic powder
4g Pepper
250g Parmesan cheese
250 g Parsley
Procedure:
1. Boil water with salt in a pot. Add angel hair
pasta and boil it for 10 minutes until al dente.
2. In a pan, add pure olive oil, then sauté garlic,
and King Cup Sardines on
medium heat.
3. Add the pasta and toss well, then sprinkle with salt,
ground pepper, garlic powder, and chili flakes.
4. Garnish with parsley and serve.
Herbed Butter Crostini with King Cup Sardines
Pâté
Impress family and friends
with a creamy pâté that’s surprisingly inexpensive and
simple to make. But instead of liver, this recipe is made of King Cup Sardines
that provides a rich and mellow flavor. Great on toasts and salads too, so it makes
the perfect accompaniment when entertaining at home.
Ingredients:
1 can King Cup Sardines, drained
2g
French bread
7g Butter
3g Garlic
1g Parsley
.05g Lemon zest
1.5g Butter (for pâté)
1
tsp Fresh thyme
Procedure:
1.
Pre-heat oven to
425 °F.
2.
Melt the butter
on a heavy skillet over medium heat.
3.
Add the sardines
and stir until they dissolve, around 3 minutes.
4.
Stir in the
herbs, garlic, and lemon zest.
5.
Arrange the bread
slices on a baking sheet.
6.
Brush the top of
the bread slices on a baking sheet.
7.
Bake until the
bread is golden and toasty, around 7-10 minutes.
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King Cup is just one of the many brands under Permex Producer and Exporter Corporation which has been around for more than 30 years. Hailing from the biggest sardine-making city in the country, Permex operates in Zamboanga which is considered one of the biggest and efficient tuna and sardine processing plants in the country. In fact, they employ about 1,500 workers and with rated capacity to process 70 metric tons of tuna and 150 metric tons of sardines per day.
King Cup has two variants:
King Cup Sardines in tomato sauce and King Cup Sardines in tomato sauce with chili added are available at all leading supermarkets and groceries nationwide.
For more information, visit www.permex.com.ph and follow on Facebook https://www.facebook.com/KingCupA1Sardines/.
Contact the Sales and Marketing at (02) 3666054 located at 232 Baesa Industrial Terminal Quirino Highway Q.C.
