It’s no secret that many Filipinas
prefer fair, radiant and flawless skin. That’s why whitening products are among
the best-selling items in supermarkets. However, only one contains the two powerful natural-based
ingredients of Kojic Acid and high-grade virgin coconut oil: The Kojiesan Skin
Lightening Soap.
In the light
of the debate as to which ingredient is best for skin lightening, it is
important to look for products that are made from natural sources. Originated
in Japan, Kojic Acid is a chemical compound made from organic materials that
form complexes with substrates and metal ions. Kojic Acid can also
be extracted as a by-product of fermentation when making Japanese rice wine
& Sake. How natural is that?
Surely, Kojic
Acid perfectly fits the bill. Inspired by the luminous, flawless skin of
Japanese women, Beauty Elements Ventures, Inc. (BEVI) developed the Kojiesan
Lightening Soap, the company’s flagship product, the way the Japanese
traditionally formulated theirs.
Since 2007, Kojiesan has
been consistently producing their Kojic Acid soap blending high-grade Kojic
Acid & virgin coconut oil with effective lightening ingredients that keeps
dark pigmentation from forming and inhibits the activity of tyrosinase, the
enzyme that produces melanin. Melanin is the pigment responsible for the skin’s
darker color.
Despite its massive
multinational competition, Kojiesan’s formulation turned out to be the key
ingredient in convincing local whitening fans to become true believers. Today,
it is the number one Kojic Acid soap in the Philippines.
With regular use, Kojiesan
can slow down melanin production and prevent darkening of the skin. It is best
for treatment to even out skin tone, erase dark spots and other forms of skin
pigmentations. It also corrects skin discoloration and of course lightens skin.
Kojiesan products do not contain any hydroquinone, mercury or steroid that may
cause further skin irritation like blisters, swelling and severe allergy.
Whitening has always been one of the goals of most Filipinas today. Perhaps from the influence that we get from Korea and Japan or our daily exposure to teleseryes starring women with flawlessly fair skin, we see that they really look beautiful and attractive. According to research, having a whiter complexion can really boost your self-esteem. However, not all whitening products are the same and not all so-called Kojic Acid formulated soaps are as effective and safe like Kojiesan, says Trisha Gregorio, Kojiesan’s Marketing Head.
With more and more Filipinas
falling in love with the Kojiesan effect, the brand decided to launch a full
range of lightening products to complement the best-selling soap—all
meticulously developed for undeniably alluring and visibly lighter skin.
Rejuvenate with Kojiesan
Cleanser + Toner, equipped with Ginseng Extract and Rosehip Oil to revive tired
skin, ridding the skin of excessive oils while repairing skin damage; brighten with Kojiesan Face Lightening
Cream, a combination of natural
extracts and high-grade Kojic Acid to lighten as it nourishes, restoring skin
suppleness for a healthy, rosy look; and lighten with Kojiesan Body Lightening
Lotion with advanced formula of
Kojic Acid and Rosehip Oil - to whiten skin as it heals - and Collagen +
Vitamin E to increase youthfulness and improve skin health.
While the brand enjoys a
strong market base here and abroad, Kojiesan is bent on reaching out to more
women who are still baffled about which lightening ingredient works best. The
new Kojiesan campaign that airs on television will enlighten them as to what
Kojiesan as a product is about and what it can do for your skin. No celebrities, no famous faces – just Kojiesan and you
– because with Kojiesan, you are the
It Girl.
So, when it comes to your skin, you are your strongest
advocate. Learn more and try Kojiesan and see how it should be your best choice
in bringing your skin to light!
Like Kojie.san Philippines on Facebook
Products are available at leading supermarkets, drug stores, and sari-sari stores nationwide.
