Mossimo launches capsule collection in line with FOX International’s third installment
in the Planet of the Apes movie franchise
The war of man versus ape continues to rage on as Mossimo, one of the country’s favorite casual wear brands, kicks off the Fall 2017 season with a capsule collection featuring its first collaboration with FOX International through Mossimo X War for the Planet of the Apes.
“Mossimo X War for the Planet of the Apes is a celebration of our partnership with FOX International and the first of many in our planned series of collaborations with popular stylists and big name brands,” shares Alex Bautista, Mossimo’s VP for Product. “With the Planet of the Apes franchise having created a cult following and being a box office success not only in Hollywood but around the world, we felt like the look and feel of the movie would greatly complement our upcoming Fall 2017 collection.”
The capsule collection features a line of comfy tees and pullovers, 100% cotton unisex tops, with eight graphic designs that continue to tell the tale of the ongoing battle between the humans and their primate counterparts. Poignant scenes and iconic, artful slogans from the movie are the highlights and will definitely catch the eyes of faithful Planet of the Apes fans and Mossimo aficionados alike.
Mossimo X War for the Planet of the Apes is also a perfect match to the brand’s Fall 2017 collections, aptly named “Jungle Book” and “Re-volution.” A fun update to safari-inspired clothing, the collections play around with earthy tones, black camou, and fatigue prints that are not only up to trend but also extremely comfortable and wearable. Pieces are still reminiscent of streetwear but offer that high street look and feel that avid Mossimo fans know and love.
“Our Fall 2017 collections, “Jungle Book” and “Re-volution” focus on items that are not traditional Mossimo apparel that have been offered before,” continues Bautista. “This is another experimental move that we feel will not only benefit the brand, but will further establish Mossimo as a flexible and relevant addition to your lifestyle.”
The new Mossimo X War for the Planet of the Apes collection will be available in select Mossimo stores.
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