Hey everyone! I'm excited to talk about the news of Mariel Rodriguez-Padilla joining the CHERRY family as their brand ambassador. As a huge fan of Mariel's authenticity and dedication to her family, I think this is a perfect partnership.

(from left to right) Agnes C. Conopio, PR and CSR Head of CHERRY, Michelle Ngu-Cinco, Chief Operating Officer of CHERRY; Mariel Rodriguez-Padilla, Brand Ambassador; Rowena S. Salido, Artist Handler and Lulu Evangelista, Artists Endorsement Management Head of Vidanes Celebrity Marketing

Key multi-channel retailer Puregold has again solidified its positioning as the country’s go-to retailer for micro, small, and medium enterprise owners. 

The highly anticipated Negosyo Convention 2024, currently taking place at the World Trade Center in Pasay City until May 18, has welcomed a record-breaking number of over 12,000 members of the Tindahan ni Aling Puring program, now celebrating its 20th anniversary.

“This year we are commemorating significant milestones, because first, we are just four (4) doors away from reaching 500 Puregold stores. And second, because 2024 marks the 20th year of our Tindahan Ni Aling Puring program! Mga Ka-Asenso, dalawampung taon na tayong magkasama sa ‘Always Panalo’ na pagne-negosyo!”said Susan Co, Chairman of Puregold Price Club, Inc.  

The annual convention stands as a testament to Puregold's dedication to supporting and empowering its nearly one million MSME members, who own small businesses such as sari-sari stores, karinderyas, bakeries, mini groceries, food catering services, and other food service enterprises.

“‘Panalo’ is not just a goal to be achieved, but a mindset to live by. Be assured that Puregold will continue to innovate and inspire all Ka-Asensos in the next decades to come,” Susan concluded.

Supported by more than 120 partner brands, including Monde Nissin, Nestlé, Procter & Gamble, Unilever, Universal Robina, Alaska Milk, Century Pacific Food, Coca-Cola Beverages, Colgate-Palmolive, GCash, Nutri-Asia and Rebisco, the Puregold Sari-Sari Store Negosyo Convention is a must-attend event for Aling Puring members. Commodities and goods are offered in exclusive value deals and bulk promotions, allowing business owners to maximize their budgets and enhance their operations.

"The solid participation of global and local brand partners, along with the impressive turnout of Aling Puring members at our annual Sari-Sari Store Convention, reflects the trust and confidence our suppliers and members place in us," said Ferdinand Vincent Co, President of Puregold Price Club, Inc. 

"We will aggressively equip and supply our Aling Puring members with the best prices and assortment of goods so they can serve their communities better," Vincent added.

Through aggressive cost-saving initiatives and first-to-market programs, Puregold remains true to its promise to help Pinoys across the country grow their businesses every step of the way.

Get ready for a learning extravaganza with your favorite Jollibee! The Jollibee Jolly Learning Play set collection is here to transform playtime into an exciting educational journey. With four unique sets, each focusing on a different skill, your little one can explore a world of discovery and laughter.

Let's dive into the fantastic world of Jolly Learning Play sets!

• Jollibee Fun Blocks: Calling all little builders! This set boasts colorful, easy-to-grab blocks that are perfect for tiny hands. Building towers, creating imaginative structures, and exploring spatial concepts – the fun never ends!

  
  

  
  
  
  

• Jollibee Number Puzzle: Numbers become a playful adventure with this engaging puzzle set. Help your child develop counting skills, number recognition, and problem-solving abilities as they piece together the perfect picture.

  
  

  
  
  

• Jollibee Puzzle Shapes: The world comes alive with vibrant shapes in this exciting set! Sorting shapes, completing puzzles, and learning about colors – this playset fosters cognitive development and fine motor skills in a way that keeps your child entertained.

  
  

  

• Jollibee Word Puzzle: Get ready for some early literacy fun! With the Jollibee Word Puzzle, your little one can build vocabulary, learn letter recognition, and even start forming simple words. This set paves the way for a smooth transition into the wonderful world of reading!

  
  
  
  

The Best Part? Collect All Four!

Each Jollibee Jolly Learning Play set offers a unique learning experience. By collecting all four, you can create a well-rounded educational journey for your child. They'll develop strong cognitive skills, explore counting and shapes, build vocabulary, and all while having a blast with their favorite Jollibee characters!

So, what are you waiting for? Head to your nearest Jollibee and start collecting the Jolly Learning Play set collection today! Learning has never been so much fun!

Don't forget to share your child's Jolly Learning Play set adventures in the comments below!

Summer is a time for celebration, relaxation, and lots of fun under the sun, but as the temperatures continue to rise and the summer heat intensifies, so does the search for the perfect refreshing treat. 

What better way to enhance these moments than with a cool, colorful treat that everyone can enjoy? Whether you are craving for some Halo-Halo, Sago’t Gulaman, or fruit coolers, one ingredient stands out for its versatility—Mr. Hat Gulaman!

Mr. Hat Gulaman makes it easy to prepare vibrant desserts that are not only delicious but also visually appealing. From family picnics to beach parties, the array of flavors like orange, lychee, and strawberry ensures that there is a Mr. Hat Gulaman to match every occasion.

What Makes Mr. Hat Gulaman Stand Out?

Produced by Philippine-based food and beverage company Seanluc, Inc., Mr. Hat Gulaman is a premium product renowned for its quality and versatility. Its jelly powder, derived from natural seaweed extract, includes a blend of sugar, flavorings, and colorings. 

With an extensive range featuring seven flavored and six unflavored options, Mr. Hat Gulaman invites you to explore a world of culinary creativity this summer. From the tropical zest of mango and buko pandan to the rich undertones of coffee, Mr. Hat Gulaman is the key to unlocking endless dessert possibilities. Economical and easy to use, it integrates smoothly into both time-honored recipes and bold, new creations.

Unlock the full potential of your summer desserts by trying out this easy to make and refreshing recipe using Mr. Hat Gulaman:

Mr. Hat Gulaman Milky Melon Gulaman

A light and creamy drink featuring melon-flavored gulaman cubes immersed in a mixture of melon-flavored drink, evaporated milk, and coconut milk. It’s a delightful, easy-to-make beverage that’s perfect for quenching thirst on a warm day.

Recipe By: Eliskitchenph

Estimated Cost: Php 50.00

Serving: 4 Glasses

Ingredients

1 Sachet of Mr. Hat Gulaman Unflavored Orange

1 sachet of Melon Powdered Juice

150 ml of evaporated milk

1/4 cup of coconut milk

Procedure

For Gulaman

1. Dilute Mr. Hat Gulaman in 4 cups of water. Add 1/4 cup of sugar and stir very well until the sugar is dissolved.

2. Cook on the fire and wait to boil and transfer to your prepared pan. Set aside.

3. Cut the gulaman into cubes.

Milky Melon Gulaman

1. Dilute 1 sachet of Melon Powdered Juice  in 750 ml of cold water.

2. Add evaporated milk or fresh milk and coconut milk then stir very well.

3. Add your sliced gulaman.

4. Add ice and enjoy the drinks.

Expert Tips for Perfect Gulaman Every Time

To ensure the best results when using Mr. Hat Gulaman, consider these tips from culinary experts:

Always follow the package instructions for water ratios to ensure your gulaman sets perfectly.

For a firmer jelly, slightly increase the amount of gulaman powder.

Dissolve the powder completely in boiling water before adding any cold ingredients to avoid lumps.

Craving for even more Mr. Hat Gulaman refreshing summer coolers? Be sure to check out Philstar.com’s feature herefor even more easy to do jelly recipes!

With Mr. Hat Gulaman, you have the secret ingredient to making any dessert stand out. Easy to prepare, delightful to taste, and fun to share, it brings a touch of sweetness to every occasion. Dive into the world of delicious, creative, and colorful desserts by following Mr. Hat Gulaman on Tiktok (@mrhatgulaman) and on Facebook (@mrhatgulaman). Remember, para pampalamig ng ulo at katawan, #NasaHatKoYan!

Japanese-based brand yoboo recently introduced its latest innovations tailored for the delicate needs of babies in the Philippines. With the launch of its baby detergent and fabric conditioner, yoboo aims to provide comprehensive care for babies’ clothes, ensuring not only cleanliness but also utmost comfort for the little ones.

“As babies’ skin is more delicate than adults’, it’s essential that their laundry products provide the right care for both their clothing and their skin,” said Dr. Chinen Rina, founder of yoboo. “With this in mind, yoboo's new products are crafted to meet the key criteria for selecting the ideal laundry solutions for infants, also catering to parents who prioritize gentle, effective care and soothing comfort.”

Formulated to safeguard delicate skin, the yoboo Calendula Baby Laundry Detergent offers an anti-bacterial and anti-mite formula, ensuring thorough cleanliness without compromising on gentleness. It excels in tackling stubborn stains, breaking them down effectively and leaving behind no residue. Infused with natural essential oils, this detergent not only cleans but also provides a soothing touch to babies' clothes.

Complementing the detergent is the yoboo Lavender Fabric Softener, designed to enhance the softness and comfort of babies' garments. Its environmentally friendly, water-soluble formula ensures gentle care for both fabrics and hands. By smoothing out roughness in clothing and eliminating excess static, it leaves clothes feeling irresistibly soft and cozy, perfect for sensitive baby skin.

True to yoboo's commitment to quality and safety, both products are hypoallergenic, chemical-free, and dermatologist-approved. This reassures parents that they are choosing products that prioritize the well-being of their little ones.

For those looking to provide their babies with top-notch care and comfort, yoboo's baby detergent and fabric conditioner are now available in the Philippines. To celebrate their grand launch, these products will be offered at a 20% discount until May 6, 2024! Don't miss out on the opportunity to keep your babies “Clean, Calm, Comforted”—visit yoboo’s official stores on Shopee (https://shopee.ph/yobooph) , Lazada (https://www.lazada.com.ph/shop/yoboo/), and TikTok (https://www.tiktok.com/@yoboo_ph) to get your hands on these essential laundry solutions today.

 Truly inspirational success stories in the ever-changing world of business are few and far between. One such tale is that of Beauty Elements Ventures, Inc. (BEVI)., a beauty and skincare company established in 2006, now celebrating 18 years of remarkable growth and achievement. 

Like a seed planted with a strong vision, BEVI entered the market strong--the first to introduce commercial use of kojic acid in the Philippines. Determined to grow and flourish, the company developed a range of high-quality products; and is now housing brands that cater to categories beyond skin care. 

BEVI navigated the competitive landscape with grit, creativity, and dynamic strategy at its very core, guided by its desire to foster genuine connection with the market. 

The company did not stop with a single seed that grew into a revolutionary product; instead; BEVI continued to innovate, deliver excellent products, and expand its portfolio, reaching success beyond beauty, skincare, and wellness.

Through this forward-thinking mindset, the company overcame challenges and emerged stronger each time, proving that from the very beginning, it was born to bloom. 

Now, in its coming-of-age year, BEVI has blossomed into a flourishing company, setting the standard for others to follow suit.

As it strives to elevate the company and its brands, BEVI is thrilled to unveil exciting product launches that delve into new territories.

Kojie.san, the brand that has earned its premier spot in the market, introduces Kojie.san +, which takes skincare to new heights of luxury and indulgence. Meanwhile, Life by Kojie.San will enable consumers to experience beauty from within, with its range of liquid food supplements. Revolutionizing the brand even more, Diamond Skin by Kojie.San will offer a treasure trove of skincare delights, in the form of a skincare set with potent active ingredients. 

BEVI likewise redefines the standard of hygiene with Defensil, a revolutionary line of products that blends advanced protection against germs with a nurturing touch for the skin--a testament to BEVI's dedication to overall wellness.

True to its vision to expand and excel in newer markets, the company is also venturing into the pet food market. 

Happy Bites by Top2Tail is a line of dog food infused with love, dedication, and passion for pets, guaranteed to delight furry companions at every life stage with wholesome and delicious meals. 

BEVI’s pursuit of innovation extends beyond these quality products.

Aligned with its commitment to taking its services to the next level, it proudly introduces an array of offerings under its esteemed group of companies.

BIGi (Basic Integrated Global, Inc.) provides comprehensive solutions in eCommerce, global distribution expansion, and digital marketing initiatives; SPC Microtech boasts state-of-the-art analytical and testing laboratories to ensure the highest standards of safety and efficacy in products; BEVM (Beauty Elements Ventures Manufacturing, Inc)., and OSP (One Stand Point Manufacturing Corporation) are dynamic forces in manufacturing services; and the world-class PBB (Philippine Bottling Beverage) manufactures and tolls bottled products.  

With all these and more to come, it is clear that BEVI will only grow, evolve, and blossom in the future, continuing to fulfill its destiny as a company born to bloom.