Ayala Land Estates and Ayala Malls paint the town in different shades of fun this holiday season with their highly anticipated Christmas attraction, Holiday at Play in Vermosa. 


In the rising suburb of the Metro South, Ayala Malls and Vermosa aim to “We at Ayala Land Estates and Ayala Malls take great pride in introducing out-of-the-box concepts for our communities. So, we challenged ourselves even further to bring something novel yet fitting for Vermosa. We partnered with the best of the best in the field of creative events production to provide an active, engaging and fun attraction that brings the community together.” says Chrissy Roa, Group Head of Marketing and Communications for Ayala Land Estates, Corporate, and Ayala Malls.


Located in Cavite, straddling Imus and Dasmarinas, Vermosa is a 750-hectare sprawling estate that caters to the active, fitness-focused communities in the South. It is the fourth largest estate of Ayala Land – accessible via Daang Hari Road, SLEX through the MCX exit, and the upcoming Cavite Laguna Expressway (CALAX) Road. It offers diverse dining, shopping, entertainment, and living options with developments from Alveo, Avida, and Ayala Land Premier. This year, Ayala Malls Vermosa will be opening select dining choices initially to provide customers a new venue for celebrations and reunions. 


Holiday at Play


For Holiday at Play, the Metro South and neighboring cities can discover a new corner for merrymaking with the attraction divided into 7 key zones or installations. The entire production was developed by the country’s premier entertainment and experience creators such as LIVE PH leading the design and overall production management, Big Baby Studios for music composition, Shakira Villa for lights design, and music direction by no other than Paolo Valenciano.


The first of the many amazing installations is the Technicolor Beats. Here, find the 30-foot prism treed that stands as a symbol of a well-lived life. Take in the awe-inspiring display and full spectrum of color as the lights sync to the music. Don’t forget to take a pic to cement those core memories. 


Shapes of Harmony is another visual delight, designed with mirrors to create a stunning kaleidoscope of shapes and colors. Step inside, let your imagination roam, and have a laugh as you capture optical illusions created by your own reflection. 


Another picture-perfect scene is along the Pipes of Positivity. Inspired by musical pipes, this illuminated path of softly glowing pipes will draw you in. The various levels of the pipes, along with their warm hues, create the perfect backdrop for a Christmas moment.


Revving up your holiday spirits are the Drums of Vibrance, an interactive installation that features pads that light up when you jump or step on them. Let your inner child out and dance to create new beats, joyously ringing in the holidays with a boom and a bang. 


Created by renowned Dutch artists, Castor Bours and Wouter Windershoven, the Firefly Garden is a globally renowned installation -- and for the first time ever, it finds a new home in the Philippines! Find a quiet corner to unwind and be enveloped by the soft glow of the fireflies. Be captivated by this picturesque scene full of wonder and whimsy. 


Looking for something for your energetic kids? Take them to the Skates of Play where you’ll discover a one-of-a-kind skating playground that features vibrant arcs reminiscent of piano keys. They can run, skip, and skate to their heart’s content, fulfilling their need for speed. 


Another activity that tickles our curious hearts is the Bells of Playfulness. Designed to bring back memories of carefree days in childhood, the Bells of Playfulness feature bell-like structures on which you can swing and play.  


Spend hours discovering every corner, and be further delighted as there will be a music and lights symphony held every 30 minutes from 6:00PM to 10PM daily. 


“At Vermosa, we offer a variety of experiences. Whether it’s through our numerous dining and shopping options, or one-of-a-kind activities like Holiday at Play. We invite everyone to rediscover their idea of play, let their imagination run and create new memories with their families and friends,” ends Roa.

Holiday at Play is open every day, during Mall hours, from November 17, 2023 until January 14, 2024. Entrance is free from 11 a.m. to 3 p.m. From 4 to 10 p.m. tickets are priced at P200 per person which includes the show from 6 to 10 p.m.  Tickets can be booked online at


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