What a great year to start with my first event for this year with the 2014 campaign of Laking Nido 3+, Protektado! Media Round Table Discussion held at Chef Jessie, Rockwell Club today, January 15.
It was a discussion about Letting Kids Be Kids with Mom's Loving Protection.
Representing the younger generation of moms, new NIDO 3+ brand ambassador Barbie Almalbis-Honasan attended the event alongside child expert and Associate Professor at the Family Life and Child Development Department of the College of Home Economics of UP Diliman, Dr. Lilian Leynes-Juadiong.
Celebrity Mom Barbie Almalbis-Honasan and Child
Expert Dr. Lilian Leynes-Juadiong team up to share how moms can extend their loving
protection to their kids with NIDO®3+ with Ms. Tin Libarnes, Assistant Vice President for Consumer Marketing-NIDO and Raymond Lagdameo, Consumer Marketing Manager at Nestlé Philippines Inc.
We were among the first to hear the parenting experiences and expert insights on the different factors first-time moms worry about, including what can help moms in building their child’s body defenses while allowing them to explore the world on their own.
Kids will be kids and as they become older,
they become increasingly curious, explorative, and impulsive. Outdoor plays
entail more interaction with people, animals and other things, exposing them to
possible sicknesses.
This causes so much anxiety among young moms, who always
want their kids protected but who also know that they cannot always be there
for that.
This is where NIDO® 3+, developed with the best of Nestlé Research,
comes in.
“Mothers are very keen on what they give their
kids and they mainly worry about three things during the growing up years.
First is if they are getting real value for their money. Second is the
acceptability of these purchases, which may be food or drinks, to their kids.
Does it appeal to their kid’s palate? Is this something that their kids can
appreciate daily? Does it protect them as they explore new things? And, third,
is ease of preparation which is something first-time, and often working moms
consider,” shared Dr. Juadiong during the media event. “Given these
factors, good and high-quality sources of nourishment and nutrients become
mommy’s little helpers to help lessen the things they worry about.
Special
ingredients such as Lactobacillus PROTECTUS®, a unique combination of live
active good microorganisms, play an important role in strengthening your
child’s body defenses.
With this, first-time moms can have peace of mind while allowing
their kids to play and be healthy without adverse effects.”
Singer-songwriter, wife, and mother of two
growing kids – Stina, 6 and Liam, 3 – Barbie proudly shared with us her
parenting experiences.
“They say that having a child is like having your heart
walk around outside your body. That's exactly how I feel about my kids, and
when Stina was very young, I used to always panic whenever she fell down or
hurt herself, and she would always cry. We later realized that it was
actually my reaction that caused her to fear and cry. When I learned to
be calm and just quietly help her up, she also learned to just rub her small
'boo-boo' and go right back to playing. When Liam was born, we already learned
to apply the 'keep-calm' attitude with him, and like his sister, he's confident
at play and knows how to pick himself up when he falls,” shared Barbie.
“This
is when young moms like me start to get a grip on motherhood and gain more
assurance. I'm thankful for the things that help me equip and protect my kids
every day,” Barbie added.
Barbie closely worked with fellow NIDO 3+ brand
ambassador Sharon Cuneta who last revived the song back in 2009. “It was an
honor to work alongside Sharon and her son, Miguel, for this project. I am
equally thrilled that I got to do this with both Stina and Liam who also enjoy
NIDO 3+ very much,” said Barbie.
Nestlé Philippines also gave a sneak-peek on
the various initiatives of NIDO 3+ for this year, maximizing online platforms
to reach and support first-time moms. According to a study on
digital behaviour among women, mothers go online to gather relevant information
and reach out for opinions.
NIDO 3+ responds to this need of first-time moms in
a creative way by optimizing social media.
A unique feature on the NIDO 3+ Facebook to
watch at www.facebook.com/nidofortified.ph
is the “You’re My Number One” Sing-Along Tab.
With everybody’s
favourite NIDO 3+ song’s fresh new beat, moms and their kids get to sing along
with Barbie for fostering bonds between mother and child.
Other exciting apps
include a digital meter which gauges what worries mothers during the kid’s
growing up years and a special promotion for moms and their little ones to capture
the protection and enjoyment kids experience with NIDO 3+.
With NIDO 3+’s new campaign underway,
first-time moms can let their kids be kids with their love coupled with the
protection of Lactobacillus PROTECTUS®, Prebio 3, and other essential nutrients.
Despite the challenges of raising kids, the world of parenting can definitely
be magical while enabling kids to be exposed, exploring and experiencing the
world for them to grow into the best they can possibly be.
Tell me what you think? I would love to hear your comments and suggestions.
THANKS, 
Much Love, Rochelle
Much Love, Rochelle
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