Cebuana Lhuillier Home and Living Smart Communications Surf UNILEVER
February 20, 2015
A SHARED MISSION FOR SUSTAINABLE LIVING
A shared mission for sustainable living. This is the commitment of three industry leaders, Unilever, through its number one laundry brand Surf, Smart Communications and Cebuana Lhuillier, as they renewed their commitment at Mandaluyong Elementary School.
With their shared mission to improve Filipino lives, the partners launched the third year of their Sachet Recovery Program. Through their joint efforts to create a process that is easy, convenient and rewarding, the program involves and educates more consumers about sustainability and waste recycling.
“We owe the Sachet Recovery program’s success these past two years to the valuable contributions of Smart Communications and Cebuana Lhuillier. This year, their bigger participation will definitely produce greater results for the benefit of the environment and Filipino communities,” Jawa said.
Since 2013, the Sachet Recovery Program has been teaching proper waste segregation and recycling by encouraging millions of Filipinos to collect empty Surf sachets in exchange for free Smart texts at any Cebuana Lhuillier branch nationwide.
Unilever Philippines Vice President for Home Care Benjie Yap shared the achievements of the Sachet Recovery Program from the previous years. “In Year 1, we collected 4.5 million sachets, which we converted into 45,000 pavers. In 2014, we collected an additional 7.5 million empty sachets nationwide,” Yap said, adding that some of the pavers were readily donated to Barangay Union Coastal of Mayorga, Leyte and served as foundation to the environmentally-friendly laundry facility, Surf Labahan.
“As we enter the third year of this worthy undertaking, Smart is expanding its support for this program. Starting this year, Talk ‘N Text and Sun subscribers will also be able to exchange their Surf sachets for free SMS. This opens the door to engaging millions more of Filipinos in this endeavor,” said Napoleon Nazareno, Smart Communications President and CEO.
Cebuana Lhuillier, on the other hand, will add newly-opened outlets to facilitate the redemption of Surf sachets.
“Our growing branch network, which now totals close to 2,000 outlets, will provide a convenient way for millions of consumers nationwide to participate in the Sachet Recovery Program,” said Jean Henri Lhuillier, Cebuana Lhuillier President and CEO.
During the event, the partners also donated 7,000 cement pavers to the Mandaluyong Elementary School. The construction materials—made from hundreds of thousands of shredded empty sachets—will form pathways to improve school grounds and make walking around the school more convenient for students.
Let's be a part of this mission so we can build a #BrightFuture for the next generation.
For every sachet surrendered in any of the 2,000 Cebuana Lhuillier outlets, you will receive 10 free texts from Smart.