Johnsons Baby Philippines: Discover so much more event

I attended an event by JOHNSON’S® Baby Philippines held at R Space in Makati. It was a very exciting event learning more about my favorite baby product brand. I ended up learning so much more. It was hosted by Celebrity Mom, Rica Peralejo-Bonifacio.
JOHNSON’S® first ever global campaign, SO MUCH MORE aims to show that a bath time is #SoMuchMore than cleansing; it's ritual that can help stimulate a baby's senses. 
Newborns aged 0-6 months use their five senses to survive. Their senses allow them to feel safe, stab le and secure. JOHNSON’S® advocates newborn rituals for sensory security.

1.      4-Step Newborn Bathing Ritual – Calms the baby’s senses to help him feel more safe and secure.

a.      Step 1: Massage baby with JOHNSON’S® Baby Oil to leave a warm protective barrier on his skin.
b.      Step 2: Wrap baby in a swaddle to mimic the feeling of the baby while inside the mother’s womb. This will make him feel safe and secure as you lower him down in a tub of lukewarm water. Using JOHNSON’S® Top-to-Toe Wash, start cleaning baby’s face first, and then slowly unwrap him to clean his body. This ensures that he isn’t stripped of his skin’s natural moisture.
c.      Step 3: Rinse baby and dry. Lock in the moisture with JOHNSON’S® Baby Pink Lotion.
d.      Step 4: Apply JOHNSON’S® Baby Powder on baby’s body, including the nappy area, to protect him from irritation-causing wetness and keep him comfortable.

2.      2-Step Soothing Nappy Care RitualProtects baby from irritation.

a.      Step 1: Use JOHNSON’S® Baby Skin Care Wipes, which has moisturizing essences that cleans and protects baby’s skin better than water and soap alone.
b.      Step 2: Before changing baby’s diaper, give baby’s skin complete protection with JOHNSON’S® Baby Complete Care Powder, which effectively absorbs and repels wetness, reduces skin friction, and soothes skin irritation from wearing diapers.

Infants (7 months to 2 years) use their senses to explore for rapid brain development. JOHNSON’S® advocates daily rituals for sensory discovery such as a playful bath of textures, sights and scents, and a calming bedtime routine for better sleep.

3.      4-Step Infant Bathing Ritual –Stimulates baby’s senses to help his development and growth.

a.      Step 1: Massage baby with JOHNSON’S® Baby Oil to leave a warm protective barrier on his skin.
b.      Step 2: Cleanse baby with JOHNSON’S® Baby Milk + Rice Bath to nourish his developing skin.
c.      Step 3: Rinse baby and dry. Lock in the moisture with JOHNSON’S® Baby Milk + Rice Lotion to strengthen growing skin with 200%* more nourishing ingredients.
d.      Step 4: Apply JOHNSON’S® Baby Powder Milk + Rice on baby’s body, including the nappy area, to complete skin nourishment and keep baby’s skin healthy, soft and smooth.

4.      4-Step Bedtime Ritual –Proven to improve baby’s sleep to help him grow and develop to his full potential.
a.      Step 1: Massage baby with JOHNSON’S® Baby Bedtime Oil  with NATURALCALM™ essences that help baby feel calm, relaxed and ready for better sleep.
b.      Step 2: Bathe baby with JOHNSON’S® Baby Bedtime Bath to help your little one let go of the day’s excitement
c.      Step 3: Rinse baby and dry. Massage with JOHNSON’S® Baby Bedtime Lotion to foster mom and baby bonding and sooth & strengthen baby's skin.
d.      Step 4: Protect baby from wetness while helping him sleep better with JOHNSON’S® Baby Bedtime Powder.

Children aged 2-5 years use their five senses to build an understanding of everything in the world. Their senses must be stimulated with hands-on activities that are the foundation for learning. JOHNSON’S® advocates sensory mastery, which includes getting ready for play and stimulation of each of the five physical senses.
1.      3-Step Playtime Ritual –Supports growing kid’s healthy sensorial development by making him ready for play

a.      Step 1: Bathe baby with JOHNSON’S® Baby Active Fresh Bath. Its easy rinse formula is infused with ActiveFresh™ technology that leaves skin clean and smelling fresh all-day.
b.      Step 2: To let your child play outdoor more pleasantly, use JOHNSON’S® Baby Active Fresh Powder. It contains ActiveFresh™ technology bursts with fragrance upon contact with sweat, for long lasting fragrance all day.

c.      Step 3: Keep baby smelling fresh with JOHNSON’S® Baby Cologne that instantly energizes with an invigorating scent.
All of these rituals are made possible because every JOHNSON’S® product has Triple Baby Protection, which promises:
1)      Only the safest ingredients that are proven to be appropriate for babies
2)      Mild formulations to avoid irritation on baby’s skin
3)      Effectiveness in helping to keep skin’s natural moisture

JOHNSON’S® encourage parents to make bath time and the other baby care rituals mean so much more to maximize their happy and healthy development.

Make sure to spend more quality time with your babies in these different rituals- massage them more, talk to them more, play with them more- to help nurture their ability to learn, think, love, and grow.

In line with its commitment to advancing baby care, JOHNSON’S® conducted the Global Bath Time Report among seven key countries to better understand how parents view bath time and its role in the development of babies. The report revealed that while 96% of parents in the Philippines* believe that bath time is so much more than just getting their child clean, 45% do not see that it is extremely important for cognitive development*. This could be the reason why the Philippines has the shortest bath time duration for babies—15 minutes vs. the global average of 23 minutes.

Research has shown that bath time is actually a great opportunity to stimulate baby’s senses because it is a time when babies’ senses are very much alive. Further studies prove that multisensory stimulation can strongly aid in promoting happy and healthy baby development.  With this in mind, JOHNSON’S® paves the way for a brighter future for Filipino babies by educating parents on the role of sensorial stimulation during the bath time ritual, which can lead to happy, healthy baby development.

Bath time: a potent opportunity to promote cognitive and physical development

“Bath time can be so much more than getting clean. Multisensory stimulation rituals can aid in promoting happy and healthy baby development leading to specific benefits such as increased weight gain and bone mass, reduced stress, crying and better quality and quantity of sleep,” shares Dr. Didoy Castañeda, Asia Pacific Medical & Clinical Affairs Director. With opportunities for touch, sight, smell, and sound, the bath is among the key baby care rituals parents can use to nurture baby.  

“Mahirap pero masaya,” shared Rica Peralejo-Bonifacio, JOHNSON’S® celebrity mom influencer, when asked about being a mom. “As a first-time mom, you would like to ensure that you are truly hands-on when it comes to taking care of your baby. It’s been a year since Philip came into my life and I can truly say that it has been nothing short of exciting and challenging at the same time. What I truly enjoy are the baby care rituals I share with him, especially bath time. I am happy to know how bath time provides opportune moments for me to stimulate his senses - especially touch and smell - to aide in his total development,” Rica adds.

“Apart from massage, other ways the senses can be activated especially during bath time include the playing of music and games, and the use of fragranced products. Pleasant smells, particularly, when paired with the loving interactions of a parent, can create positive and lasting memories that children will remember for a lifetime. Fragranced products are known to increase infant engagement, helping mothers bond with their babies, and helping babies stay calm and relaxed for a more prolonged period of time,” adds Mr. Arun Viswanath, Asia Pacific, Science & Technology head at Givaudan Fragrances.

Dramatic growth in a child’s physical, motor, cognitive and social-emotional development is very much dependent on the stimulation a parent provides in the first several years of a child’s life.  Touch is a powerful tool to maintain alert state in babies, to calm them or as an attention-getting stimulus. Touch is also a good reinforcer for positive infant behavior and learning,” added Dr. Theresa Hilario-Jimenez, President of the Perinatal Association of the Philippines, sharing the importance of touch or skin-to-skin contact with babies, which are most evident during bath time.

Johnson’s Philippines shares “Di Lang Ligo ang Ligo”

“As the world gradually expands for a baby, the role of parents in supporting early positive experiences and growth through stimulation is of utmost importance. A complete and healthy baby care ritual firstly involves optimally-formulated products to enhance a baby’s skin barrier, while maximizing these moments to promote positive physical and cognitive growth. This is made possible through our TRIPLE BABY PROTECTION™ present in every JOHNSON’S® product, which is our commitment to providing care that combines safety, mildness and effectiveness to support babies’ healthy skin development,” shares Mrs. Trina Tanlapco, JOHNSON’S® Franchise Marketing Manager. “Through the SO MUCH MORE™ campaign we also hope to inspire parents nationwide to make bath time mean so much more and spend more quality time during bath time, not only to provide a delightful experience for her child, but to optimize these precious moments for their healthy development,” she adds.

The global campaign, SO MUCH MORE™, is about enhancing rituals, including bath time, to stimulate baby’s senses and provide parents an opportunity to nurture baby’s ability to learn, think, love and grow. “We are very serious about our goals and are taking our commitment an additional step further by showing the power of multi-sensorial experiences in daily rituals, such as bath time. What this means for us in the Global Franchise Organization is that every JOHNSON’S® product is specially designed with baby in mind and meets our BEST FOR BABY™ standards, which is backed by the best science,” shares Michael Wasden, Senior Marketing Manager, JOHNSON’S® Global Franchise Organization.  

We encourage moms and dads to spend more quality time with their babies, especially during bath time. Make bath time mean so much more

To know more about Johnson’s and how you can enhance your baby’s bath time experience, visit

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  1. these products are really mild..... a very nice campaign on aiming a quality bonding and more enjoyable bath time moment with...

  2. I love johnson and johnson products.. they are mild and yet, smells good.. Mostly of course their colognes.. I am really in love with it.. ^^


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