Air Asia Events Fashion
April 01, 2017
AirAsia Runway Ready Designer Search 2017 regional auditions takeoff in Manila
|Top 2: Maria "Esme" Palaganas and Jerome Tayao with their entries.|
AirAsia Runway Ready Designer Search, the regional fashion designer competition kicked off its first round of auditions at Manila today, and Jerome Tayao (21 years old) and Maria “Esme” Palaganas (23 years old) have been chosen to represent the Philippines to the Grand Finale which will take place in Kuala Lumpur this August.
The AirAsia Runway Ready Designer Search 2017 has expanded to cover all ten Asean countries this year, and will provide aspiring designers the opportunity of a lifetime to compete on a regional level and showcase their collection on a professional runway during the KL Fashion Week Ready to Wear.
A total of over 50 participants were shortlisted from a pool of online submissions with representations from top fashion schools across the Philippines such as De La Salle University, Fashion Institute of the Philippines, and School of Fashion and the Arts.
Hannah Serrano, Head of Crewing for Philippines AirAsia says, “The great turnout today signifies how AirAsia Runway Ready Designer Search has evolved into a powerhouse competition for aspiring fashion designers from across the region to compete. The local designers we met today have some very bold and fresh perspectives to the Asean-inspired theme. Surely, it will be a tough competition and we are sure that the Top 2 selected today will do the Philippines proud during the Grand Finale in August.”
Aspiring Filipino designers went through extensive rounds of judging today and were selected based on design creativity, originality, consistency of their collection, adherence to the Asean theme, practicality and stage presentation potential.
The regional auditions will continue in all the capital cities throughout all Asean countries where two from each country will be selected to battle for the top honour during the Grand Finale in Kuala Lumpur this August.
|Top 2: Maria "Esme" Palaganas and Jerome Tayao.|
Both finalists from today’s audition in Manila will stand a chance to win 150,000 AirAsia BIG Points; PHP280,000.00 fund to produce a capsule collection to be sold on fashionvalet.com; a six-page fashion spread in AirAsia’s in-flight magazine, Travel3Sixty; AirAsia flights and mentorship from the KLFW RTW, apart from a confirmed slot to showcase their full collection in KL Fashion Week RTW 2018.
The panel of judges for the audition today consisted of Andrew Tan, Founder of KLFW RTW; Hannah Serrano, Head of Crewing for Philippines AirAsia; Veen Dee Tan, Head of Marketing for FashionValet; Suki Salvador, Vice President, Creative Director & Editor for One Mega Group; Anthony Ramirez, Philippines Fashion Designer.
AirAsia is also KLFW RTW 2017’s Preferred Travel Partner and will be flying in fashion designers from AirAsia and AirAsia X Groups’ extensive route network including India, Japan, China, South Korea and Australia to showcase their latest collection at the KLFW RTW runway.
Follow AirAsia’s Youtube Channel (youtube.com/user/AirAsia) for webisodes featuring the journey of all participants for the Asean-wide AirAsia Runway Ready Designer Search 2017, or follow the hashtag #AirAsiaRunway on other social media channels such as Facebook (facebook.com/AirAsia) and Twitter (twitter.com/AirAsia).