SM Greenbag, in partnership with Unilever Philippines, celebrates 10 years!



To celebrate the 10th year of the Philippines’ first reusable bag, the SM Greenbag, SM Markets launched the limited edition SM Greenbag just in time for the holidays; a time filled with multiple shopping trips to groceries, supermarkets, and malls. Whether it’s Christmas shopping, enjoying a get together or reunion meal with family and friends, or stocking up on supplies to make that special feast for our loved ones, we all can’t avoid that mad shopping rush the ‘Ber’ months bring.

Miss Philippines-Earth 2017 Queens and Delegates: Shane Tormes, Kim de Guzman, Jessica Marasigan, Karen Ibasco, Vanessa Castillo, and Nellza Bautista    

The new SM Greenbag sports stylish chevron waves of red and green that goes well with the Holidays but subtle enough to be used beyond the most awaited season. And for the same price, the new SM Greenbag now boasts a larger capacity of 3 shopping bags combined. This means, your holiday shopping just got better! Like the original SM Greenbag that started the green movement a decade ago, the new SM Greenbag’s reusability literally makes it an Earth-saver every time it is used and reused.

A multi-awarded decade of going green

“We would like to thank the support of the millions of shoppers who continue to reuse their SM Greenbags especially those who believed in our advocacy since day one; a time we were the only retailer pushing for reusable shopping bags. We know that our shoppers will be busy buying gifts for their loved ones as well as ingredients for upcoming parties and Noche Buena that’s why we are introducing the bigger and stronger SM Greenbag. By strengthening the pioneering SM Greenbag, we aim to continue doing our part for the environment in a stronger and more exciting way and this affirms our commitment towards greener and more sustainable shopping habits.” said SM Supermarket president Joey Mendoza. Since its launch in 2007, there have been 38 million instances that SM Greenbags have been used which means over 75 million plastic bags were saved, assuming that one greenbag equates to two large plastic bags. SM Markets strengthened their advocacy by launching the Join the M.O.B. (MyOwnBag) campaign which declared every Wednesdays plastic-free days and rewarded SM Greenbag users with incentives.



PBE Sustainability Officer Ma. Katreena Pillejera, SM Markets’ Herson Sy and Hendrik Sy, Unilever Philippines CEO Benjie Yap, Celebrity guest Camille Prats-Yambao, SM Supermarket President Joey Mendoza, Unilever Philippines Legal Director Atty. Tina Reyes, Unilever Philippines VP for Supply Chain Marika Lindstrom, Unilever Philippines VP of Customer Development Fredy Ong, Unilever Philippines Modern Trade Head Diane Tan, Unilever Philippines VP of Sustainable Business and Communications Ed Sunico, SM Hypermarket SVP for Operations Arnold Daluz, Unilever Philippines Business Manager Sherwin Ang, and SaveMore Market President Jojo Tagbo

 SM Hypermarket SVP for Operations Arnold Daluz, SM Markets Herson Sy, SM Supermarket President Joey Mendoza, ­­­­­ SMIC Corporate Affairs and Sustainability Chito Macapagal, Consultant for SM Markets Pong Ejercito,  Unilever Philippines VP of Sustainable Business and Communications Ed Sunico, Unilever Philippines CEO Benjie Yap, SM Retail Vice Chairman Herbert Sy, President of National Solid Waste Management Commission Crispin Lao, SM Markets Hendrik Sy, Unilever Philippines Legal Director Atty. Tina Reyes, Unilever Philippines VP for Supply Chain Marika Lindstrom and Unilever Philippines VP of Customer Development Fredy Ong    

Unilever Philippines VP of Customer Development Fredy Ong, Unilever Philippines VP for Supply Chain Marika Lindstrom, Unilever Philippines Legal Director Atty. Tina Reyes, SMIC Corporate Affairs and Sustainability Chito Macapagal, Unilever Philippines CEO Benjie Yap, SM Retail Vice Chairman Herbert Sy, Unilever Philippines VP of Sustainable Business and Communications Ed Sunico and SM Supermarket President Joey Mendoza

“It is our privilege to be a partner of SM’s Greenbag program to promote greener and more sustainable shopping habits,” said Unilever Philippines Chairman Benjie Yap. “Collaboration with like-minded companies allows us to address the public demand for socially and environmentally responsible companies and the accolades received by this program is a testament of the positive impact of partnerships,” says Yap.

Bigger, stronger, better

With the new limited edition SM Greenbag being bigger and stronger, shoppers can now worry less and carry more items when they shop with their SM Greenbag. Instead of toting around single-use throw-away bags, the sturdy limited-edition Greenbag will help you gather all your shopping and belongings easily. And with its new red and green style, you’ll look a lot more fashionable when you shop too! Lastly, it is the eco-friendly choice that can be quickly incorporated into our everyday life with minimal effort.

The SM Greenbag can be used for more than just your grocery shopping this holiday season. Bring it with you when you’re Christmas shopping and you’ll be able to cut back on unnecessary use of paper and plastic bags. You can also use it to carry your gifts when it’s time to give them out to your family and friends, or even when bringing those delicious dishes for your potluck parties.

Keep it everywhere

Even after the holidays, the SM Greenbag will still be your bestfriend. It’s not just good for bringing groceries, it’s also stylish and sturdy enough to use in the gym, to carry baby essentials, and to bring your much needed personal belongings.

An easy way to remember to use your Greenbag is by storing them in your car after every use, or by your front door and office desk so that you always have at least one Greenbag on hand when you need to carry all your different things or when you need to make an unscheduled grocery trip. 

The new limited edition SM Greenbag is available for a short period of time in SM Markets stores nationwide for only P35.


This holiday season can become more meaningful from start to finish when the season of giving isn’t limited to the gifts we give. It truly is better to give than to receive, especially when we’re giving back to our very own environment and community.

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