September 27, 2016
Olay launches its collaboration with Jojie Lloren and its latest skin diagnostic tool, the Beauty Imaging Device!
In 1952, a chemist set out to create a moisturizer that would meet his wife’s requirements. It was from this first collaboration that Olay was born. Since then, Olay has helped women all over the world look and feel their Best Beautiful every day. Olay continues to innovate around the world - not only through breakthrough skin care, but also through a better shopping experience for women.
To continue giving Filipinas a beautiful shopping experience, Olay announces its first collaboration with top Filipino designer Jojie Lloren and its latest skin diagnostic tool, the Olay Beauty Imaging Device.
At Olay, we believe in making every woman look and feel beautiful. This is true for women who use and represent Olay. Olay Beauty Consultants are an important part of Filipinas’ shopping experience, so it is equally important to us that they are confident and feel beautiful. -Olay Brand Manager Arthur Pena.
Olay is very excited to partner with Jojie Lloren, who is known for his minimalist and elegant designs. His impeccably tailored designs are the perfect complement to beauty that stands the test of the time, Arthur adds.
During the launch, I was able to try the latest in skin care diagnostics, the Olay Beauty Imaging Device (BID).
More compact and precise, the Olay BID will compare the skin conditions of the shopper against a wide database of over 2,000 subjects.
Using the skin probe in key areas that first show signs of skin aging, the skin condition is assessed across five dimensions:
1. skin moisture
3. skin texture
4. skin tone