Bullying as a phenomenon is the absence of understanding, support, compassion, empathy, kindness and fulfillment.
Nowadays, bullying became general in the society especially in our youth and there’s no escape from the harsh words that others can throw us. It is very unfortunate that bullying is existing everywhere - in school, home and above all, in social media. A study reports that 1 out 2 Filipino students have experienced or witnessed bullying in their schools. It has also taken a new form especially with the advent of social media as it provides a more convenient avenue to spread hate and thrive on people’s insecurities.
Nowadays, bullying became general in the society especially in our youth and there’s no escape from the harsh words that others can throw us. It is very unfortunate that bullying is existing everywhere - in school, home and above all, in social media. A study reports that 1 out 2 Filipino students have experienced or witnessed bullying in their schools. It has also taken a new form especially with the advent of social media as it provides a more convenient avenue to spread hate and thrive on people’s insecurities.
Personally, I understand and relate how hurtful it was to be mocked and
insulted when I was in grade school. The effect of simple words carved in my
heart and it’s hard to regain trust self-confidence.
This is the reason why I didn’t even think twice to support the
#IAmDifferent campaign of Penshoppe, wherein they empower and celebrate today’s
youth differences and uniqueness.
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| Penshoppe Brand Director Jeff Bascon |
Penshoppe’s #IAmDifferent campaign aims to form a movement to inspire
everyone to embrace who they are despite what other people may think and
believe that “Being different is something to celebrate and be proud of.”
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| Quest and Clara Benin |
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| Samantha Nicole |
With the help of international brand ambassadors Bella Hadid, Lucky
Blue Smith, Kaia Gerber, and Sandara Park among many other big names, Penshoppe
brings its focus to the widespread issue of bullying plaguing the Filipino
youth.
At the core of this campaign is Penshoppe’s newest collection of tees
and caps which are emblazoned with the campaign statements
Each t-shirt from the limited edition #IAmDifferent
collection features construction from luxe fabric and with a special
identifier: a unique serial number. The movement has already started on social
media, with a growing number of posts tagged by ClubPenshoppePH members and
other local personalities.
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| Penshoppe Ambassadors Karl Kramer and Tanner Matter with Penshoppe Models |
“I Am Different”
and
“Different is good”.
Proceeds from the #IAmDifferent collection will benefit development of
a module that discourages bullying and encourages acceptance in public school
children, in partnership with Teach For The Philippines. They aim to provide
excellent education by most promising young leaders. It advocates to transform
its leaders into lifelong passion for education equity and opportunity in
expanding educational access.
Be different, stand against bullying. Support the #IAmDifferent
campaign.
For more information please visit www.penshoppe.com.
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