NIDO FORTIFIED® invites kids to let moms wear their love on Mother’s Day

It is said that the greatest validation that moms will ever receive will always come from their loved ones, especially from their kids. Whether it involves the grandest gestures of love or the simplest ones, as long as it’s from the people who matter most to them, it will always be special.

In celebration of Mother’s Day this year, NIDO FORTIFIED collaborates with dads and kids to be part of a movement orchestrating a unique and very personal surprise to recognize the #1 Moms in their lives through the NIDO FORTIFIED “Wear Your Love” campaign.

“At NIDO FORTIFIED, we feel that the best way to make moms feel special is not necessarily going big and full-scale but in the sincerest way. Nothing can make a mom happier than the reassurance from her family that she is loved, and that her role in the family is irreplaceable,” shared Denise Chua, Nestle Philippines Consumer Marketing Manager. “In line with NIDO FORTIFIED’s commitment to honor our moms as #1, we aim to make this year’s tribute to moms even more heartfelt by teaming up with Filipino families through the “Wear Your Love” campaign for mom.”

NIDO FORTIFIED “Wear Your Love” is a Mother’s Day initiative where kids are invited to publicly show their appreciation for their moms by declaring their heart-warming messages through customized shirts. Through the help of dad and other family members, kids are encouraged to answer the question “What makes your mom #1?” and craft their messages for mom at

The first 2,000 statements submitted to the campaign website will be transformed into one-of-a-kind shirts produced by local clothing brand Bench Lifestyle. Capping off this creative tribute to moms, each personalized statement shirt in NIDO FORTIFIED-inspired cans will be delivered to moms as surprise packages on Mother’s Day.

Kids can submit their messages for mom beginning April 8 up to April 27 or until supplies last. Join the conversations online by using the official hash tag #1mom

NIDO FORTIFIED Wear Your Love campaign is powered by its various online initiatives mapped out as all roads lead to the actual Mother’s Day celebration on May 11. 

Here are the three (3) simple steps for you, your kids, and other family members to submit messages for moms at

Step 1: Confirm age. To start creating a shirt, click “Create a Shirt” or simply scroll down the website. You must confirm your age first before proceeding. If the user is younger or older than the age groups specified, he or she would need the help of an adult to join.
Step 2: Create a shirt. You have two options in crafting your message to mom: Submit a personalized 90-character message or select a pre-filled message from the drop-down menu. You also have to type in the name of the kid/s whom the message came from.
Step 3: Register. To proceed, you must provide basic details for the free delivery of the shirt and determine the size of the shirt of their mom. A confirmation message will appear once all fields and items are filled-out.
Upon completion of the basic steps, users will be led to the shirt gallery where the different statements shirts submitted by kids will be displayed. 

For more information on the NIDO FORTIFIED “Wear Your Love” Mother’s Day campaign or to submit your messages for mom, please visit

Advance Happy Mother's Day  
What makes your Mom #1?

Tell me what you think? I would love to hear your comments and suggestions.

THANKS, Much Love, Rochelle

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  1. I think it's awesome that Nido is giving away Bench shirts! I hope the designs we created for my mom and my niece's mom get approved.


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