THIS SUMMER, GET COOL WITH UNIQLO LINENS

PRESS RELEASE

Combine French sartorial sensibility with Japanese clothing engineering and you get the most essential shirt for the dry season. High-street brand UNIQLO understands the hot climate and humid conditions so well that’s why it’s rolling the Premium Linen Shirts in time for your travel adventures and summer soirees.


Linen breathes and wicks away moisture naturally, to help keep your skin dry in the heat. Linen is a UNIQLO LifeWear essential, and a centerpiece of the brand’s Spring/Summer collection. The entire range is made of 100% premium French linen, created from long, soft fibers that are smooth on the skin.

Linen is derived from the fibers of the flax plant. It requires intense labor to manufacture, but linen is prized for the refreshing coolness it provides. The fabric is strong, durable, doesn’t stretch and is resistant to damage from abrasion.
“Our linen is available in diverse colors, from long-sleeved shirts in paler hues for spring through early summer, to more vivid colors for mid-summer—helping you to look your seasonal best. Our men’s Linen Cotton Shirt is now available in both plain colors, and refreshing Madras plaid. The subtly wrinkled texture expands your summer casual fashion options,” says Katsumi Kubota, Chief Operating Officer of Fast Retailing Philippines Inc. – Uniqlo.

The men’s Premium Linen Shirts has an updated silhouette, for great lines whether you want the shirt tucked in or not. The women’s range, meanwhile, brings long-sleeve, three-quarter-sleeve and sleeveless options.

“Our women’s long-sleeve and sleeveless shirts now have gussets on both sides of the hems. We added a chest pocket to our three-quarter sleeve shirts, and introduced Madras plaid and other patterns for summer. We also reduced the flare on our sleeveless items, to enhance the vertical lines—particularly effective for more mature wearers. UNIQLO’s Premium Linen Shirts perfectly completes any wardrobe,” Kubota adds.

It won’t be surprising if Filipinos make these linen shirts their summer staple. With the linen’s weave allowing more airflow and its fabric possessing high air permeability, your body will be free of moisture, especially under the punishing heat of the tropical sun.

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5 comments

  1. Who does not want summer? I think everyone of us wanted it because it is the right time for us going to the beach, wearing our favorite summer suit, relaxing and just plainly having fun with common friends and family.So while you still have it then make best memories. Visit my site below for for information. Thank you and have a pleasant day!

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    ReplyDelete
  2. Honestly, I'm not a Uniqlo fan in terms of style. Their clothes are so simple yet pricey. So I rarely buy from them. I just buy a top or two when I super like the fabric. Due to the simplicity of the design, I tend to wear the clothes at home only. :/

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  3. for this hot season, we all want something to wear that would make our day entirely free from the uncomfortable conditon, wherein our body can breath with ease and comfort! the materials worn by the models (except the guy wearing darker color) were light and a bit thinner in texture which is perfect for summer....

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  4. With this super hot season, we really need this kind of linen shirts to enjoy our summer and it must always be comfort over style but if you can have both.. then great! right? :D

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  5. Uniqlo is one of my fave clothing lines! I really like how comfy their clothing wear is plus the simplicity of their designs. That is a heart heart for me! ":)

    ReplyDelete

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