Photo I took during the opening of the First Forever 21 in Manila!

Back in 2010, I was one of the thousand people who were waiting in line at its flagship store opening in SM Megamall to shop at California's first-fashion line Forever 21.

When I was still living in the States, Forever 21 has always been my favorite store because they have a huge selection of hip, trendy clothes and accessories that caters to every personality and has sizes that fit everyone. They also have clothes you can wear everywhere and new items are displayed on the floor three times a week, giving everyone something new to look forward to at any given time.

Now in its fourth year, Forever 21's SM Megamall flagship store receives a sophisticated streamlined makeover reflecting the brand's new international look. 

A glimpse into its newly-renovated Megamall store provides a clear overview of the brand's offering, with neon signs demarcating each collection.
Stronger sections for brands-within-brand Active, Basics, Denim, Lingerie, 21Men, Girls, Forever 21 +, as well as for accessories, shoes, round out the rest of the store's 2,600 plus square meters. 
With an easier-to-navigate layout and a clean palette for a backdrop, the Forever 21 experience at SM Megamall is better than ever. It is now easier to spot treasures perfectly suited for any personality amongst the massive collection. 
We can also look forward to a more varied selection of items covering a multitude of trends, from boho chic to normcore to understated elegance. With fresh takes on partnerships with Keith Haring, Jean-Michel Basquiat, NBA, and Mattel, Forever 21 shoppers can literally wear their hearts, hobbies, and interests on their sleeve. 

Thank you blogger twin sister, Jenny of
for my dress from Forever 21
Being a Forever 21 fan, I was very delighted to be invited at the relaunch last September 25. 
The media, bloggers, friends, VIPs, and Forever 21 fans gathered for a special event with a styling challenge of fashion bloggers Tin Iglesias and Raiza Poquiz, Earth Rullan and Catch Gaviola, and the winners Rhea Bue and Yuki Tansengco who luckily won the complete wardrobe they were wearing. 

Then followed by the main event of the night, the fashion show featuring Forever 21 Fall Collection 2014. 

The Fall Collection is now available at all Forever 21 Philippines stores. 
Cheers to First and Forever! 
Congratulations Forever 21  

Forever 21 partners with MasterCard this season for Shop Forever promo for a chance to win a Php 21,000 shopping spree at Forever 21.  
To join, a minimum single-receipt purchase of Php 2,500 with a Philippine-issued MasterCard gives the cardholder (1) e-raffle entry. Double your chances of winning with an SM Advantage, SM Prestige, BDO Rewards, and PRiMO cards. 

Promo runs until October 31, 2014. 
Terms and conditions apply. 

For more information and updates 
LIKE Forever 21 Philippines on Facebook. 

Forever 21 is located at SM Megamall 
♥ SM Makati
♥ SM City Cebu
♥ The Block North Edsa 
♥ Mall of Asia
♥ Lanang Premier 
♥ Aura Premier
♥ SM City Fairview
♥ SM City Clark and soon to open at SM Southmall.

Tell me what you think? I would love to hear your comments and suggestions.

THANKS, Much Love, Rochelle

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Thank you!  I really appreciate it!

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  1. Such a nice collection from Forever 21. I always go to Forever 21 to buy some cute and chic yet affordable stuff. :) I love their new collection, perfect for the rainy days. The kids are super cute too!

  2. a one stop shop for fashionistas, with a wide range of collection for every individual, even kids will enjoy....


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