Jollibee’s 20th year Maaga ang Pasko MTV

Jollibee celebrates the 20th year of its popular Maaga ang Pasko toy and book drive with the theme 
Ang Pinakamaaga, Pinakamahaba at Pinakamalaking Pasko".   

To bring this concept to life, some of the country’s biggest and brightest stars shared their time and talents to join the various activities and encourage more people this early to participate and spread cheer to even more Filipino children.

Christmas carols filled the air as various celebrities led by the original Jolly Toy Scout Aga Muhlach, Sarah Geronimo, Nadine Lustre as well as Zoren, Carmina Villaroel-Legaspi, Cassy, and Mavy and even Gary Valenciano joined the pop-up carols around the Metro and the campaign launches in Jollibee stores in Manila, Pampanga and Laguna to solicit toy and book donations. 

Hundreds of kids were also treated to early Christmas presents when the Maaga gift-giving caravan visited schools like the Dela Paz elementary school in Pasig and orphanages like the Nayon ng Kabataan in Mandaluyong and the Reception and Study Center for Children in Quezon City.

The special MTV of the re-arranged Maaga ang Pasko jingle featuring 20 celebrities. 

The Maaga ang Pasko jingle was written and composed by Trina Belamide in 2005. The latest version, which carries a more upbeat arrangement, was performed by Jollibee brand ambassadors Sarah Geronimo, Nadine Lustre and The Voice Kids top four finalists and Jollibee Kids Club endorsers Lyca Garainod, Darren Espanto, Juan Karlos Labajo and Darlene Vibares.

Christine Bersola-Babao volunteered in a special Laba Day event, which was made possible by Breeze, Jollibee’s official clean-up partner for the 20th Maaga ang Pasko.

The 20th Maaga ang Pasko campaign is also made possible with the support of online donation partners Toy KingdomGoodwill Bookstore and Blink, and clean-up partner Breeze.
Make more kids happy this Christmas by donating toys and books to Maaga ang Pasko. 

Drop by any Jollibee store nationwide or visit to donate.

Tell me what you think? I would love to hear your comments and suggestions.

THANKS, Much Love, Rochelle

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  1. Nice MTV. :) I can really feel that Christmas is so near

  2. i saw donation boxes on all jollibee outlet.. me and my sibs always donate our books

  3. with so much joy in our feels good to hear such jingle......xmas is nearing.....lucky kids to have their share......


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