Beauty Hair Color Press Release Schwarzkopf Summer
March 06, 2015
LOVELY HAIR THIS SUMMER by Schwarzkopf
Summer is just around the corner, and it’s the perfect season to hit the beaches or hike the mountains with a brand new look and a sunny disposition. A positive aura makes everything in our life seem to glisten, sparkle, and shine. So should your hair. Start these hot months with a stunning look, and soignee hair will make you sensational in every party, reunion and gathering that you will grace with your presence.
Schwarzkopf gives you fantastic red-carpet and runway hairstyles to fill up your social calendar. The hair cosmetic brand represents quality, expertise, and innovation for more than 115 years, enjoying the full trust of consumers.
Schwarzkopf also stands for innovation, reliability, quality, trust, and competence --- the foundation on which its business thrives. Driven by a passion for creating beautiful hair that is reflected in each of its products, Schwarzkopf offers Fresh Light Crème and Fresh Light Foam color products.
Fresh Light Crème comes in Clear Ash, Melty Mocha, Mysterious Beige, Sweet Apricot, Champagne Pink, and Passion Blond, while Fresh Light Foam is composed of Berry Ash, Caramel Brown, Melty Cherry, and Lemon Blond.
Fresh Light is embodied by a refreshingly cute character named Blythe, who was “born” in the USA in 1972. She has big, shining eyes and has become very popular because of her cute image and hippie style. Blythe is like the Japanese girls, who are very stylish and fashion-forward, which in turn imbues them with distinct looks. Using this fashionable trend as a launching pad, So Fresh Light positions itself as a new brand that represents youth, fashion, and a dynamic personality.
With or without the assistance of hairstyling experts, Schwarzkopf Fresh Light gives you eye-catching, effortless looks that will make you the belle of every event, party, and celebration these summer months. Find it at leading supermarkets and department stores nationwide.
Henkel operates worldwide with leading brands and technologies in three business areas: Beauty Care, Laundry & Home Care, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf, and Loctite. Henkel employs about 47,000 people and reported sales of 15,605 million euros and adjusted operating profit of 2,029 million euros in fiscal 2011. Henkel’s preferred shares are listed in the German stock index DAX.