Asia's Next Top Model Maybelline Press Release
March 09, 2016
The Making of Asia’s Next Top Model with Maybelline
Following the successful runs of Asia’s Next Top Model for the past three years, the fourth season of the top-billing fashion reality TV show greets new aspiring top models and its viewers anew with a global makeup partnership that will make their dreams happen: Maybelline New York.
As the world’s leading cosmetics brand available in over 100 countries, Maybelline New York brings its on-trend expertise and New York City edge to create the most daring and boldest beauty looks for the top models this cycle.
“Maybelline has been showcasing its creativity and expertise on the runways, collaborating with fashion designers to develop next season’s makeup trends. We have been the official makeup sponsor of 13 fashion weeks worldwide, including the Mercedes-Benz Fashion Week in our hometown of New York City. This 2016, we bring this expertise to Asia through the partnership with Asia’s Next Top Model,” shared Maia Ang, Senior Product Manager of Maybelline New York Philippines. “We are, indeed, very proud to be the official partner of Asia’s Next Top Model not only to help each contender make it happen with Maybelline, but to inspire all viewers across Asia with runway-ready looks which they can easily recreate with our products.”
With the glamour and energy inspired by New York City, the ultimate makeup innovations, and the latest fashion looks from catwalk to the sidewalk, Maybelline New York empowers women all over the Asia to Make It Happen – helping every woman express their personal edge to make their personal successes happen.
As the fourth cycle of Asia’s Next Top Model starts airing on March 9 in Philippine territories, Filipino fans, fashion and beauty enthusiasts alike, can look forward to an exciting season as the show’s 5th episode, dubbed as the “Maybelline Episode,” brings on-board Nigel Stansilaus – well-acclaimed makeup director and Maybelline’s resident makeup guru both in Australia and Singapore to lead the Maybelline-inspired photoshoot challenge.
For the rest of the show, Asia’s Next Top Model Cycle 4 pulls together a team of powerhouse guests to mentor the contestants all throughout the season: from fashion visionary Patricia Fields, ‘Garry Pepper Girl’ proponent Nicole Warne, 15 year-old Thai designer and model Madeaw, up to former show host and Maybelline Philippines ambassador, Georgina Wilson.