Cream Silk International Women's Day Press Release
March 08, 2016
Cream Silk Pays Tribute to the Modern Filipina on International Women’s Day
As the world celebrates International Women’s Day, Cream Silk pays tribute to the Modern Filipinas who have experienced their own transformations. Championing women and their ability to achieve limitless possibilities, the number one conditioner brand in the Philippines further empowers them to go beyond beautiful and leave a mark in the world.
Earlier this year, Cream Silk launched Transformations, its latest campaign, with five new ambassadors who perfectly embody the Modern Filipina, and who have all undergone personal journeys of change. Leading the way in inspiring women are Nadine Lustre, transformed to light up more screens; Coleen Garcia, transformed to conquer new heights; Julie Anne San Jose, transformed to own the spotlight; Yassi Pressman, transformed to take the lead; and Rachelle Ann Go, transformed to take on the world stage.
To kick off the celebrations, Cream Silk unveiled a music video honoring these Modern Filipinas, as they were serenaded with a reworked rendition of the popular tune, “Balisong” by OPM icon Rico Blanco.
The music video was made to remind women of the true power of transformation, as embodied by the new Cream Silk ambassadors. In the video, each of these women relived their own incredibly inspiring transformation stories. Their dedication, hard work, and success are proof that there no limits to what a Modern Filipina can achieve, once she has transformed to go beyond beautiful.
To further highlight the women who inspire others every day with their talent, beauty, and heart, Blanco went as far as adding new lyrics to his beloved song to express what he thinks of the Modern Filipina:
“You are the sun in my skies,
you are the days in my nights.
You are the reason I smile,
you put the worth in my while.”
More than anything, however, the video is truly a celebration—a tribute to laud every Modern Filipina whose beauty inspires, creates, and makes a mark in the world.
The commemorative music video of “You’re Everything I Wanted (Balisong)” can be viewed at http://bit.ly/ModernFilipinas