GlaxoSmithKline’s (GSK) mission is to help people do more, feel better and live longer. In line with this mission, GSK’s Consumer Healthcare division and Physiogel, its flagship skin health brand, aims to help Filipinas and all women across Asia, to be free from dry and sensitive skin. Physiogel believes in freeing the strength in sensitivity.

On good skin days, women are naturally more confident presenting their best face to the world.  When women love how their skin looks and feels, they want to go out and enjoy themselves, meeting people, making connections, and taking on the world.  

However, the opposite holds true, too. When they experience bad skin days with their skin feeling 'dry, red and itchy', they are uncomfortable and easily irritated.   When their confidence dips, women feel more vulnerable. 

Research from the GSK Skin Health Asia Pacific Consumer Report 2014 shows that more than 50% of women across Asia experience sensitive face and body skin in the past 12 months. One out of two women will not visit a skincare professional for their skin condition. The same study shows that 71% and 61% of Filipinas have sensitive face and body skin, respectively.


“Sensitivity is a source of strength for women, not a weakness to be hidden away. This powerful consumer insight compels Physiogel to passionately advocate the #FreeInMySkin Movement in 2015. The Movement also coincides with the debut of the NEW Physiogel Daily Moisture Therapy line,” reveals Justin Alejandro Lladoc, GSK Skin Health Senior Product Manager.

Lladoc says Physiogel’s #FreeInMySkin Movement starts with self discovery. Physiogel aims to help women to be more aware of themselves so they can uncover their full potential. It challenges Filipinas to look past their skin insecurities in the hope of helping them fulfill dreams they have always wanted to achieve.
Dr. Ma. Teresita Gabriel, Chairman of the Public Relations Committee of the Philippine Dermatological Society 2

Heather Pelier, Incoming General Manager, GSK Consumer Healthcare

Heather Pelier, Incoming General Manager, GSK Consumer Healthcare

And this journey to self discovery starts with taking the Freedom List Challenge, Physiogel’s suggested guide in the form of a lifestyle online quiz that is a representation of what women can achieve when freed from dry and sensitive skin.

The Freedom List Challenge starts with a 5-question quiz:

1.             Which fitness activities give your skin a post-workout glow?
2.             Your potential is limitless, so what’s your dream job?
3.             How do you like to show off your beautiful, strong sensitive skin?
4.             Everybody has a dream “to do” list. What tops yours? 
5.             What is your dream holiday?

The result of the quiz provides a glimpse to one’s personality that ranges from being a savvy collaborator, inspiring innovator, charismatic motivator and elegant sophisticate - revealing worthwhile hints that may help them embrace and live life to the fullest.

The #FreeInMySkin Movement, now made more exciting by new additions with the introduction of the #FreeInMySkin website and Freedom List Challenge, is more relevant than ever because it is able to reach many Filipinas digitally across the nation. And because of its continuous success, from its conception in 2014, it has caught the attention of Mercury Drug. They too were encouraged to free many more Filipinas from dry, sensitive skin by making Physiogel products available across the country.

“By the end of 2016, with its continued resonance with consumers, the Movement is expected to have rolled out to the rest of Asian markets,” Lladoc shares.


The new Physiogel Daily Moisture Therapy line continues to be a differentiated science-led solution featuring the unique Physiogel BioMimic Technology® that works to soothe and repair the skin’s natural moisture barrier.

Dermatologists highly-recommend Physiogel Daily Moisture Therapy because it is non-comedogenic,  and is free from soap, preservatives, perfumes and colourants. 

In fact, Physiogel is the #1 Most-Prescribed Brand by Dermatologists in the Philippines! And what’s more, Physiogel is made more accessible to Filipinas across the nation as it is available in Mercury Drug Stores and other leading pharmacies and supermarkets nationwide.


TV host, model/entrepreneur, and blogger, Patti Grandidge  is one of those who suffered from dry and sensitive skin. Patti remains to be the brand’s advocate as she embodies the Physiogel woman: smart, elegant, strong and empowered because she is free from dry and sensitive skin.

Patti shares that she used to be more conscious and watchful of what others would think about her skin. “That was sad. I would have liked to be out and about and go for more work, but a little thought would always be at the back of my mind wondering if my skin would be an issue or a hindrance. I was not free to do what I wanted to do!” she now says.

The following list is Patti’s answers to the quiz of the Freedom List Challenge:
1. Long run with music 
2. Raising my family
3. Relaxing on the beach 
4. Starring in my own YouTube channel 
5. Ocean excursion cruising to remote islands

This is what came up as her personality: Charismatic Motivator, that she is a mentor, a boss, a sister and a friend — and everyones role model. And that her inner strength and sensitivity touches others, convincing them to think big and conquer bigger.

Physiogel’s #FreeInMySkin Movement provides women with helpful guides like the Freedom List Challenge so they can share and talk about their skin “journeys” in their lives.

“Many of you may still remember what my life was like before I discovered Physiogel. Im very proud to share with you the continuation of my journey towards being completely free in my skin. And I’m ready for more!” Patti says.

To fulfill its vision to help people do more and feel better, GSK is strongly encouraging Filipinas to discover their true selves by taking the New Physiogel Freedom List Challenge and join the #FreeInMySkin Movement. 

Log on to and take the Challenge yourself.

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  1. Such a nice movement. Love the new look of physiogel as well. :) Akala ko before bagong line, bagong look pala. Physiogel is so gentle to the skin


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