The Healthy Chicken
The sophisticated poultry operation behind Bounty Fresh Chicken expertly produces the freshest, safest, and healthiest chickens—and the best, most delicious meals
The freshest, safest, healthiest chickens make the best, most delicious meals.
This simple truth is what drives Bounty Fresh Food, Inc. (BFFI) in its commitment to provide the highest-quality and best-tastingdressed chicken products in the Philippines. The company continues to leverage on its strong industry expertise and state-of-the-art chicken dressing facilities in order to bring delicious, healthy meals to the homes of every Filipino family.
“At BFFI, we believe that constant innovation is critical to the success of our company,” says Carl Chung, BFFI AVP for Farm Operations Management. “Every day we look for new ways to develop poultry products of the highest possible quality, and to strengthen our position as experts in dressed chicken.”
Thanks to its modern and robust processing capabilities, the Bounty Fresh Chicken brand has come to be recognized as “Asia’s best chicken”—with world-class products (fresh chicken, Chooks-to-Go, and processed meats) that millions of people have come to love.
Bounty Fresh Chicken is the result of a sophisticated poultry integration that uses the latest technologies in agricultural production and follows a program of the strictest quality controlin every step. BFFI’s relentless focus on achieving the highest levels of operational excellence and biosecurity has made the production of healthy chickens an extremely efficient, safe, and organized process.
BFFI’s advanced breeder operation for the production of Bounty Fresh Chicken includes specialized breeder farms, cool-cell hatcheries, tunnel-ventilated broiler farms, and grandparent farms. The company also has a national network of state-of-the-art corn dryers and feedmills to provide all-natural feeds made from quality tested raw materials that are so vital in ensuring the chickens’ healthy growth, propernutrition, and wellness to make it always safefor consumption.
The breeder operation, which is run by BFFI’s highly skilled agricultural technicians,also provides the ideal environment for chicken growth and healthy egg production.All BFFI farms, hatcheries, and facilities are extremely clean and well-maintained and even climate-controlled, and the breeders are not confined in cages. Systems were also designed to increase farm efficiency while giving the birds a comfortable, healthy, and bio-secure environment.
The company’s modern breeder housesalso make the eggs free from debris and dirt, withprograms in place to help the birds produce eggs which are uniform in size and weight. For improved reliability and efficiency, BFFI uses automated feeding and egg collection systems toallow the eggs to rest before delivery to the hatcheries. Industry standards are set and followed for maximum hatchability; humidity, temperatures, and storage time are always controlled to promote healthy chick development, growth, and quality.
And because of its innovative mindset, BFFI was also the first to introduce single-stage hatchery incubation systemsdesigned to group eggs of similar sizes and source so that they incubate together. Once hatched, the chicksare pulled from the hatcheries then brought to BFFI’s tunnel-ventilated broiler farms so they could grow consistently in terms of size and weight. These farmsare always kept clean and bio-secure using a tested disinfection system and strict farm rules where all farm personnel are required to take showers before entering the houses. The result: healthy, strong, uniformly grown chicken that are free from physical defects, with all the qualities that consumers later recognize in the distinct fresh taste and juiciness, and tender goodness of Bounty Fresh Chicken.
BFFI’s award-winning processing plants have always been known to produce the freshest, best-quality poultry products in the Philippines. To ensure that they are free from diseaseand foreign materials, all chicken first undergo a thorough inspection processwith stringent bio-security measures. They are then vacuum-sealed to keepthe natural flavors and juices in while also prolonging refrigerated shelf life. These award-winning plants—conferred by the National Meat Inspection Service as among the country’s best and cleanest and stamped with consistent Triple A (expert quality) ratings—enable BFFI to establish Bounty Fresh as the brand made by the experts in chicken.
“We take pride in supplying the marketplace with fresh, safe, and healthy chickens that reward Filipino innovation and creativity,” says Chung. “Bounty Fresh Chicken responds to different styles of preparation—from the most basic recipes to complex gourmet meals—and bursts with a unique taste that you wouldn’t get from other brands. It’s no ordinary chicken, produced by no ordinary operation.
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