Media Launch OREO Transformers
June 17, 2014
NEW! LIMITED EDITION TRANSFORMERS OREO COOKIES and WIN all expense paid trip for 4 to UNIVERSAL STUDIOS, HOLLYWOOD!
Last Friday, I was invited to OREO, the world's favorite cookie, announced its partnership with Paramount Pictures for the release of the upcoming Michael Bay film "Transformers: Age of Extinction," releasing in the Philippines on June 25.
From new packaging and movie-themed activities on the OREOTwist, Lick and Dunk app around the world to film-themed Oreo cookies in the Philippines, OREO brand is set to excite Transformers and OREO fans – wherever they are. Enjoy the NEW! LIMITED EDITION lively yellow Action Fruit Creme and cool blue Prime Berry Creme flavors inspired by the movie partnership.
You can also visit the Transformers Age of Extinction exhibit until June 26 at the Mall of Asia Main Mall Atrium and for a chance to see and take pictures with Grimlock.
Baby! You can drive my car, say hello to Bumblebee ♥
Meet-and-Greet Optimus Prime
The Toy Kingdom and SM Store launched Transformers toys and merchandise. Here you can purchase everything you need.
With lots of great Transformers toys, I bought one for each of my three boys.
Perfect for back-to-school with Transformers bags and school supplies.
Visit the OREO Booth
OREO Dessert Table
Yummy Oreo Cakes and Oreo in a stick. Great and fun ideas!
OREO cakes and Krispy Kreme Donuts.
Yum! OREO CAKE OVERLOAD
Visit the Transformers Age of Extinction Exhibit now and try the Yummy NEW! LIMITED EDITION OREO ♥
OREO Action Fruit Creme
Orange Ice Cream Flavor
It tastes like minty orange
OREO Prime Berry Creme
Blueberry Ice Cream Flavor
Are you ready to see OREO in action?
Join the OREO community at www.facebook.com/oreo
to follow the story.
To watch the official trailer: Transformers 4 Age of Extinction
“The OREO team has created one of the most integrated and innovative Transformers partner campaigns for the movie franchise to date,” commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures. “We were fortunate to have Michael Bay dedicate the time, while still in production on 'Transformers: Age of Extinction,' to personally direct the new OREO television campaign, which Transformers movie fans around the world will no doubt love to see.”
The TV campaign will bring the OREO brand into the world of Transformers. Directed byBay, in collaboration with ad agency The Martin Agency, the spot shows how an OREO cookie provides a moment of support as the giant Transformers robot carries on in the fight for good. Titled “Little Help,” the spot will air in over 15 markets, including the Philippines.
The global deal between Mondelēz International, the parent company of Mondelez Philippines, OREO and Paramount Pictures was negotiated and executed in collaboration with LiquidThread, the brand content division within SMG’s MediaVest.
Watch as a simple gesture of sharing an OREO gives Optimus the courage to continue to fight to save humanity OREO and Transformers, a perfect combination.
Click here to watch: LITTLE HELP
Win an all expense paid trip for 4 to UNIVERSAL STUDIOS, HOLLYWOOD and other exciting merchandise.
OREO is the world’s favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Mondelēz International’s “billion-dollar” brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual net revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO celebrated its 100th birthday in 2012.
About Mondelez Philippines
Mondelez Philippines, Inc. (MPI) is part of the Mondelēz International family of Companies. Celebrating its 51 years in the Philippines, MPI has been creating delicious moments of joy for generations of Filipinos through its brands which include Oreo, Tang, Eden, Cheez Whiz, Toblerone, Tiger Energy, Cadbury Dairy Milk and Halls. The Company also creates joy through its delicious workplace, its business relationships and its programs that protect the wellbeing of our planet.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
Tell me what you think? I would love to hear your comments and suggestions.
THANKS, Much Love, Rochelle
ENJOY MY POST?
LIKE MY PAGE ON FACEBOOK for more updates and photos.
SUBSCRIBE TO rochellerivera.com by EMAIL