SM Kids Fashion Denim Launch

Today, I attended an afternoon of fun for SM Kids Fashion Denim Launch held at SM Mall of Asia. 

The newest SM Kids’ Fashion Denim ambassadors, Andrea Brillantes and Joaquin Lucas Reyes, John Immanuel Bernardo, Grae Fernandez, and Brace Henry Arquiza of Gimme5 are set to show youngsters how to dress up and stand out.
“SM Kids’ Fashion is my favorite and I wear it all the time. I’m always excited to find out what they have at the store,” says Andrea. “It’s great that they have new denim selections now. It’s very comfortable and I’ll be able to use it every day.”
Gimme5 also shared their excitement about the brand’s big denim collection, “We move a lot during practice and performances and SM Kids’ Fashion Denim is great for that,” the boys shared. There’s a lot to choose from, not just jeans but shorts and shirts too.” 

SM Fashion Denim showcase the largest collection of denim brands for kids. 
SM Kids’ Fashion Denim is all about creating eye-catching style for any occasion. This time around, kids’ fashion authority goes one step further in showing young ones how to stay ahead of the pack.

SM Kids’ Fashion Denim is taking young style to another level. The collection offers the widest range of denim pieces to keep kids looking their best. Now kids are free to mix, match, and create outfits for any day and occasion.
Beverly Hills Polo Club

Street Jeans
Wills and Harry

Nap Attitude
Lil Bobson
Kid Jordan
Jus Tees
Jus Tees
Joey Fresco
FG Denim

Club Roman
Canadian Club


SM Kids’ Fashion Denim Style Guide
Kids’ fashion authority shows young ones how to take denim pieces from day to night

Dark Wash

Dark denim is perfect for capturing a fun, rock star vibe. Boys can pair it with a colorful statement tee for a more casual look, while girls can kick it up a notch with a pair of patterned socks and sneakers. Evening calls for a little sparkle for girls with a sequined tank top, while boys can opt for a tough leather jacket to add a little edge.

Light Wash

Light denim is all about that easygoing, casual mood. Girls can throw on a sleeveless checkered top for a picnic-ready outfit and boys can channel upbeat preppy style with a letterman jacket over a button-down shirt. When day turns to night, guys can go for a more polished party look with a long-sleeved sweater while girls can try a tailored blazer on for size.

Denim Shirt

These tops are ideal for layering or as a statement piece to complete a look. Boys can use them with colored jeans to achieve a Western feel, while girls can put them together with a pair of Bermuda shorts for a day of activity.  Used with a flirty skirt, they add to a great dinner outfit for girls, while boys can try layering them over darker tees and jeans for a smart contrast.

Denim Dress

Soft dresses can turn tough or sweet with the right accessories and attitude. During the day, girls can top denim sundresses off with a white cotton blouse for a trip to the mall. Evenings with mom and dad call for a little more glam with studded belts and some platform kicks.

Denim Shorts

Whether casual or dressy, these bottoms do double style time. Boys can channel a cool regatta vibe with a striped short-sleeved top, while girls can go all breezy with a floral tank or tee. During evenings, girls can try a jacket over a lacy blouse, while boys can go for a tee and sweater combo.

Check out SM Kids Fashion Denim Collection at 

Twitter: @smkidsfashion
Instagram: @smkidsfashion

Hashtag #SMKidsFashionDenim

Tell me what you think? I would love to hear your comments and suggestions.

THANKS, Much Love, Rochelle

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  1. heto yung first time na nagkaroon ng denim fashion ang sm kids. kadalasan kasi colorful outfit ang nakikita kong nasa mga stall nila. this is a good news tsaka sunod talaga sa uso.

  2. Awww.. This makes me miss SM Kids. :) anyway, ang cucute ng new collection nla! in fair... thumbs up to SM Kids! :D


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