Events Expo Press Release SMX
September 26, 2013
International Beauty, Health and Wellness Expo Opens to the World ♥
“International Beauty, Health and Wellness Expo” opens today at the SMX Convention Center in Mall of Asia, Pasay City, Philippines
and will run from Thursday to Saturday,
September 26-28, 2013.
The opening ceremony was graced by some of the country’s leading personalities in the field of beauty, health and wellness development, such as Carmie de Leon, VP Sales and Marketing, Healthway Medical; Cynthia Lagdameo-Carrion, President/CEO of Asian Holistic Medical Alliance; Dr. Hernando Delizo, President /Chair and CEO of The Healthcare Business Development Partners Holdings, Inc.; Susan Barlin, VP, Forever; Sonny Villariba, Jr., Director, Philippine Coconut Authority; Justin Seow, College Director of Raffles Design Institute-Manila; Sonny del Rosario, Academic Director, Raffles Design Institute-Manila; and Carol del Rosario, Sales and Marketing Manager, Raffles Design Institute-Manila.
Ribbon Cutting at the opening ceremony of International Beauty, Health and Wellness Expo ♥
The event is expected to attract more than 10,000 buyers/trade visitors from here and abroad, and will see the participation of more than 200 of the country’s established and up-and-coming movers and shakers in the Health and Beauty, Fitness and Style, and Wellness and Relaxation circles.
The expo is also the perfect venue for international companies to gain a foothold in the Philippine market by partnering with local companies to further their expansion efforts and business growth in the country. This can be a very timing endeavor since the Association of South East Asian Nations (ASEAN) is preparing for full integration by 2015 under a single ASEAN Economic Community (AEC).
Local players are also seen to benefit from being part of this event because of the possible economic linkages between them and international companies, and also offer a great opportunity for local players to gain exposure in the international expo scene. The event also provides local expo participants to showcase and underscore their readiness to be globally competitive through their products and services in an attempt to entice the global market—or at least on an ASEAN level, initially.
Accentuating the importance of the three-day event will be the various talks and seminars, those that are beneficial for one’s self-esteem, beauty, health and wellness. Visitors will also be treated to several personality-related development sessions and medical talks for the first day. Healthway Medical 16th Anniversary “Dance for Health” Dance Competition Event launch with its corporate partners will be witnessed by the public.
Day Two will feature health topics covering skin care, hypertension, health benefits from coconut, revolutionizing stem cell in the Philippines, happiness as key to long life by Happy Science and the importance of minerals to one’s health. The evening will be then filled with an electrifying party atmosphere while still getting the plus sides of health with an exhilarating open to the public “Zumba” party.
Day Three goes deep and spiritual in managing stress and understanding total wellness, along with lifestyle-changing topics that will discuss solutions to various health problems, including rehabilitation programs for the kidney and the heart. And in the afternoon, blood-rushing discussions on running, mixed martial arts and other workouts will provide a spectacular cap-off for the whole event.
“It’s about time that we broaden the marketability of the Philippines in the international scene through expos like this especially in the beauty, health and wellness industry. We have a comparative advantage in the health and wellness tourism industry among others because we have exceptional products and state-of-the-art facilities, world-class, caring and compassionate medical practitioners, our fluency in English and of course, competitive cost, making this industry one of the major sectors for economic growth, and that is what we want to highlight,”
says Mitch Ballesteros, Chief Executive Officer of Ex-Link Management and Marketing Services Corporation, event organizer.
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