International Beauty, Health and Wellness Expo Opens to the World ♥

International Beauty, Health and Wellness Expo” opens today at the SMX Convention Center in Mall  of  Asia,  Pasay City, Philippines
and will run from Thursday to Saturday,
 September 26-28, 2013. 

The opening ceremony was graced by some of the country’s leading personalities in the field of beauty, health and wellness development, such as Carmie  de  Leon, VP Sales  and Marketing, Healthway  Medical;   Cynthia Lagdameo-Carrion, President/CEO of Asian Holistic Medical Alliance; Dr.  Hernando  Delizo, President /Chair and CEO of The Healthcare Business Development Partners Holdings, Inc.;  Susan Barlin, VP, Forever;  Sonny Villariba, Jr., Director, Philippine Coconut Authority; Justin Seow, College Director of Raffles Design Institute-Manila; Sonny del Rosario, Academic Director, Raffles Design Institute-Manila; and Carol del Rosario, Sales and Marketing Manager, Raffles Design Institute-Manila.
 Ribbon Cutting at the opening ceremony of International Beauty, Health and Wellness Expo ♥ 

The event is expected to attract more than 10,000 buyers/trade visitors from here and abroad, and will see the participation of more than 200 of the country’s established and up-and-coming movers and shakers in the Health and Beauty, Fitness and Style, and Wellness and Relaxation circles.

The expo is also the perfect venue for international companies to gain a foothold in the Philippine market by partnering with local companies to further their expansion efforts and business growth in the country. This can be a very timing endeavor since the Association of South East Asian Nations (ASEAN) is preparing for full integration by 2015 under a single ASEAN Economic Community (AEC).

Local players are also seen to benefit from being part of this event because of the possible economic linkages between them and international companies, and also offer a great opportunity for local players to gain exposure in the international expo scene. The event also provides local expo participants to showcase and underscore their readiness to be globally competitive through their products and services in an attempt to entice the global market—or at least on an ASEAN level, initially.

Accentuating the importance of the three-day event will be the various talks and seminars, those that are beneficial for one’s self-esteem, beauty, health and wellness. Visitors will also be treated to several personality-related development sessions and medical talks for the first day.  Healthway  Medical  16th Anniversary  “Dance  for  Health”  Dance  Competition  Event  launch  with  its  corporate  partners   will be  witnessed  by  the  public.

Day Two will feature health topics covering skin care, hypertension, health benefits from coconut, revolutionizing stem cell in the Philippines, happiness  as  key  to  long  life by Happy  Science   and the importance of minerals to one’s health. The evening will be then filled with an electrifying party atmosphere while still getting the plus sides of health with an exhilarating open to the public “Zumba” party.

Day Three goes deep and spiritual in managing stress and understanding total wellness, along with lifestyle-changing topics that will discuss solutions to various health problems, including rehabilitation programs for the kidney and the heart. And in the afternoon, blood-rushing discussions on running, mixed martial arts and other workouts will provide a spectacular cap-off for the whole event.

 “It’s about time that we broaden the marketability of the Philippines in the international scene through expos like this especially in the beauty, health and wellness industry.  We have a comparative advantage in the health and wellness tourism industry among others because we have exceptional products and state-of-the-art facilities, world-class, caring and compassionate medical practitioners, our fluency in English and of course, competitive cost, making this industry one of the major sectors for economic growth, and that is what we want to highlight,” 
says Mitch Ballesteros, Chief Executive Officer of Ex-Link Management and Marketing Services Corporation, event organizer.

Get more details on


September 26, 27 & 28, 2013
Function Rooms 4 & 5, SMX Convention Center
10:00 AM – 9:00 PM

  • A minimum admission fee of P 50.00 will be collected at the registration area for walk-in visitors.
  • Pre-registered visitors or on-line registered visitors are free to enter the exhibition hall prior to confirmation at the registration area. However, badge for event is required. Please proceed to pre-registered visitors/buyers area
  • All interested visitors may register at the middle left portion of this website.
  • Scheduled activities and seminars are subject to a first-come-first-serve basis.
  • Firearms and any deadly weapons are not allowed inside the exhibition hall.
  • All visitors must be in proper attire. Those in shorts and slippers will not be allowed entry.
  • The Organiser reserves the right to refuse entry to visitors who are not appropriately dressed

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Visit International Beauty, Health & Wellness Expo at SMX Convention Center Function Rooms 3&4 Pasay City, Philippines

Tell me what you think? I would love to hear your comments and suggestions.

THANKS, Much Love, Rochelle

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  1. This is really a big and exciting event, I agree to Ms. Mitch Ballesteros to what she said. It's totally true.

  2. This expo sure has exciting line up of events. We have an undeniable edge in health and wellness tourism industry so we should show them that we are globally competitive.

  3. Nice expo! I hope I can also try attending one ! I love to discover new products that I haven't seen before. hehe.

  4. cool event! i would love to be on the next one. it's nice to hear other foreign companies partnering with our local markets. :)

  5. very nice event,,.i want to attend like this soon

  6. very nice event,,.i want to attend like this soon


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