Teenagers often complain of pimples, oiliness, and other bodily changes because puberty is the time when there are many hormonal changes but it caused them to be embarrassed and ashamed that as a result, these teens are hindered from expressing who they are, anxious that they would be judged and noticed only because of these hormonal changes.
Johnson & Johnson Philippines takes a bold move with its recently launched campaign entitled "See the Real Me." Spearheaded by the company's teen brands Clean & Clear, Modess, and Carefree.
The official launch event of the campaign was held at Makati High School last July 31, 2014.
The campaign aims to see teen girls take on the courage and understand that the bodily manifestations of puberty like pimples, oily face, menstruation leaks, and odors are not hindrances but rather milestones of a new chapter in their lives and signal for them to show the world who they are and what they can offer.
They showed video testimonials about real teens talked about challenges they encountered and expressed who they really are.
YouTube Sensations and Clean & Clear Brand Ambassadors, Ericka and Krissy Villongco said:
"Johnson and Johnson goes the movement of increasing self-esteem by giving teens the courage to show their real selves. We're really happy to be part of this campaign because teenage girls today need a strong support system. It feels good to know that Johnson & Johnson is making them and their emotional well-being a priority."
During the launch, These beautiful ladies beautifully performed See the Real Me anthem.
Then teen psychologist from Cribs Foundation, Aileen Sison talked about the importance of celebrating puberty and having the courage to say See The Real Me.
There will be various educational teen programs in-store, as well as the Johnson & Johnson See the Real Me Teen-Powerment School Program.
This program will initially go to 300 schools in the country, with the drive to help give teens the courage to show their real selves.
For more information, log on to Johnson & Johnson's social media pages:
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THANKS, Much Love, Rochelle
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