July 27, 2013
Jean X and Why ♥
JEAN X & WHY
"Stay Curious", Lee Jeans’ new campaign is an initiative for the inquisitive. With 124 years of authentic denim heritage, the brand's ability to stay hungry for the new puts them at the forefront of denim innovation. "Stay Curious", a plan of action and engagement is a push to have every unanswered question answered, to have the unfamiliar become more familiar>—all by living through your favorite pair of Lee jeans.
"We need that feeling, the emotion and personal expression that for a brand like ours, is critically expressed through the fabric. Denim is intriguing and unique in that it can truly reflect the personality of the wearer - the little scrapes, scuff, tears and frays, the way it gets better with ages and over time becomes part of the person it clothes…’" Lee® EMEA Head of Design Gerald Bultot explains.
Every pair of Lee Jeans becomes part of your personal history, living through experiences with you—like second skin. It will document and record your stories. It will become your past, your now and your new. While it certainly reminds you of moments in every stain, rip and wear, it'll also remind you of possibilities. Lee Jeans encourages the liberation of your passion for expression. Take it from the jean-ius himself: “The important thing is not to stop questioning. Curiosity has its own reason for existing.”—Albert Einstein.
Make your individual denim documentaries speak, always STAY CURIOUS.
FW/2013 Key Product Offers
Lee® Stretch Deluxe – The Ultimate Experience in Comfort & Movement
Slowly but surely, Lee has developed a new denim experience for the woman with intelligent taste. Creating jeans from superior Italian fabric that stretches and recovers, this technology gives denim the elasticity to not only mold into your shape but hold it also. Side seams are moved forward, pushing in to make legs look slimmer and longer. Reconstructing the heritage blueprint, a new curved waistband stops jeans from gaping at the back. The offering of fits this season include the ultra skinny Scarlett, a sexy tight pair that hugs the shape of your body from waist through the thigh, all the way down to the ankle. The high waist Skyler, is cut skinny to hug the shape of your body from waist through thigh and all the way down to the ankle to set off those feminine curves. The Jeggings has a low waist that skims the hips. It is cut skinny and hugs the shape of your body from the waist through thigh and all the way down the ankle. All three fits tinted with in-trend washing including soft and light blues and a bright and fresh pure-as-snow white.
Lee® Blue Label – Premium Quality Denim for Men
>The ‘Lee® Blue Label’ package is a capsule collection of 10 pieces with 5 jean styles, 4 complementing tops and one denim rider jacket. Designed for the denim connoisseur, this premium line uses only Italian denim and gives attention to the minutest of detail: signature blue trims, tonal threads and a special blue leather patch. Other key washings are the worn-vintage medium blues of Lightning Luxe and Break. Subtle whiskering and abrasions on the Rare, and a brooding dark dyed-over finish for the Easy Rinse. Tops come in hues, washed-out blue for the two button-downs.>
Move Your Lee Fall Winter 2013