Majirel Celebrates Years of Haircolor Success with the Launch of New Filipina Endorsers who represent Morena, Mestiza and Chinita.

Last July 10, I was invited to a special gathering at the house of Majirel in Ortigas as they celebrate more than three decades of professional hair color globally, now launching three new faces to showcase the best hair colors that perfectly suit the skin tone of every Filipina. 

The special event also allowed us to walk through the rich history of Majirel and how it has come to be the legendary hair color brand it is today. Our journey on finding the perfect shade, we discovered the secret on how we can embrace every change without damaging our locks thanks to the two treatment innovations, Ionene-G and Incell, infused in the Majirel formula.
It was 1978 when Majirel, a classic in the making by L’Oreal Professionnel, was born. Launched exclusively in Western Germany then to the rest of world, this legendary hair coloring crème began its incredible journey. 
Thirty five years later, Majirel continues to go strong with superiority and technological innovations which shaped the professional hair coloring market through the years.

Today, the No. 1 salon hair color brand by L’Oreal takes pride of its more than 1 billion applications worldwide and its continuous pursuit of excellence in innovation.
When you go to the salon, look for the Majirel Color Chart with 194 available shades to choose from  One can never go wrong trusting and choosing only Majirel, L’Oreal’s No. 1 salon hair color brand.

The event interestingly started with L’Oréal Professionnel's Catwalk showcasing the latest hair styles.
Then it features the special awarding of L’Oréal Professionnel Institutional, Media Advocate and Ambassador Artists 2014. 

L’Oréal  Professionnel Media Advocate 2014
Karina Mantolino currently the Creative Director and owner of Regine's Salon.  
L’Oréal  Professionnel Ambassador 2014
Philippe Tordjman honourable Salon Owner and Hairstylist of  Le Salon located at Sofitel known as Manila's premiere luxury salon. 
L’Oréal  Professionnel Institutional Artist 2014
Nelson Cruz currently the Art Director of Toni & Guy. 
L’Oréal  Professionnel Institutional Artist 2014 
Francis Lee of BRIDGES located at Mabolo, Cebu City. 

L’Oréal  Professionnel Media Advocate 2014
Laurent Hebert french Consultant to the Philippines since 2005 of Franck Provost in Manila Peninsula. 

L’Oréal  Professionnel Institutional Artist 2014
Danny Katalbas currently Creative Director and Partner for Salon Privat.

The highlight of the event was the unveiling of its first ever legendary hair color brand by  L’Oréal  Professionnel, Majirel Filipina endorsers 
 Mikaela Lagdameo Martinez who represent and inspire the morena Filipinas
Sarah Lahbati who represent and inspire the mestiza Filipinas
and Luanne Dy, who represent and inspire the chinita Filipinas. 
Congratulations L’Oréal Majirel and to the Filipina endorsers  
Wishing you many more years of continued success.

Whether chinitamestiza, or morenacan now have stronger and healthier hair with every change of color, thanks to L’Oreal’s No. 1 salon hair coloring brand – Majirel.
Luane Dy:
An Extraordinary Muse

“In my line of work, my hair takes all the beating. Undergoing countless hair coloring sessions make the battering even worse. But with Majirel, the color stays longer without drying my hair, saving me from having the two-toned colored hair most of us get as our roots grow. From now on, I trust only Majirel.”

While Luane Dy started her career as a commercial and ramp model, she also found herself enjoying success by braving different paths. Her acting stint in 2011’s “I Heart You Pare” gained this fierce lady strong attention from the public and since, Luane has become a familiar in show business.

Luane embraces her challenges and experiences as a real woman, bearing a classy and charming stance to excel in everything and anything she chooses to do. Clearly, Luane is bound to successfully conquer the vision she has laid out for herself. 
Sarah Lahbati:
A Champion in Life

“My hair complements my skin tone and the coloring was done very well, it still looks natural but different in a good way. I am so happy with how my hair color turned out.”

Armed with striking features, a charming personality and talent, Sarah Lahbati exhibits a trait unique to Filipinas – an enduring passion to live life to the fullest and credence to welcome the twists and turns of womanhood.

A world traveler who counts Geneva, Paris, and Rome as her favorite cities, Sarah knows how to celebrate her life's adventures, loves, and successes on the road of life. As she journeys to a new chapter of the amazing life story she has curated, the best things in life followed suit – from embracing the role of a proud mom to pursuing her passions to travel – Sarah has definitely come a long way to become the strong, successful woman she is today. 
Mikaela Lagdameo-Martinez:
A Woman of Style and Substance

“Usually after coloring my hair, it gets really dry and coarse. This time, it's like I got a hair treatment plus color in one! No damaging effects at all.”

Possessing immaculate beauty and brains, Mikaela Lagdameo-Martinez is considered as one of Asia’s sought-after models since she started her career at the age of 15. Now on her fourteenth year of modeling, Mika has captivated the attention of everyone that surrounds her with her beauty and grace.

This woman of style and substance ventured into the business of model management, magazine publishing, and a pursued career in finance. Add to that the role as a loving wife and mom to two lovely kids. Indeed, Mikaela’s versatility and unfaltering pursuit of excellence has made her much more beautiful as a woman in more than a thousand ways.

For expert advice on choosing the best shade and style for you, visit your favorite salon and ask your hairdresser for Majirel by L’Oréal Professionnel.  

For more information about L’Oréal Professionnel
LIKE: L'Oréal Professionnel on Facebook
FOLLOW: @LOrealProPH on Twitter

Best in Care Best in Color Best Performance

Thank you so much 
Majirel by L’Oréal Professionnel 
I am so excited for my hair coloring session ♥ 

Tell me what you think? I would love to hear your comments and suggestions.

THANKS, Much Love, Rochelle

LIKE MY PAGE ON FACEBOOK  for more updates and photos.
FOLLOW @rochellemiko on INSTAGRAM 
Thank you!  I really appreciate it!

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  1. sarah is so pretty, i like her face so much.Wow, i am excited to see your next hair color...

  2. ganda talaga ni Luane Dy at Sarah Lahbati,.

  3. such a line of good and quality products plus a trio of well known celebrities...

  4. wishing to have sarah labhati hair,super pretty!


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