The summer season is not yet quite
over as Ipanema – the fun, chic, and colorful Brazilian made sandals and flip
flops – presented its newest collection in a romance-themed event dubbed the Ipanema Perfect Pair at the Trinoma Activity Center!
Through an exciting fashion show, the 3
chosen finalists – those who posted the best ‘selfeets’ in the online Facebook
promo – took the runway to show off the distinct Ipanema summer styles: Sweet
& Dainty, Sexy Chic, and Bold & Artsy!
Adding more thrill and suspense,
the participating girls picked a random Ipanema pair and modeled down the
catwalk with their masks to hide their identities.
Each distinct Ipanema summer style was
designed and is reflective of the different personas and tastes of Ipanema’s
fun, fashionable wearers. “Ipanema knows that every wearer is unique,” shares
ELRO Retail Corp. Head of Marketing Cecille Loretizo. “That is why for their newest
collection, they’ve introduced three cool
and individual styles – all designed
to match different, free spirited personalities and identities.”
In addition, there were also a variety
of booths, tailored for each Ipanema flipflop style, for the enjoyment of
attendees: Nail Art & Foot Spa; DIY Flower Crown & Foot sticker tattoo
and Make-up and Hair Styling.
Cool Ukelele artists led by
Theobromine Band and Mang Pedring as well as Aia de Leon of Imago added to the
summer romance feel.
And to top it all, the lucky winner of
Ipanema Perfect Pair got the chance to spend an unforgettable kilig date with Gerald Anderson, one of
the hottest young actors today, plus an exciting all-expense paid trip to the
Shangri-La Mactan, Cebu!
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Thank you very much! Maraming Salamat! Arigatou gozaimasu!