Loblaw Companies Limited and its affiliates, the owners of the Joe Fresh brand, in partnership with Stores Specialists, Inc., a division of SSI Group, Inc., are pleased to announce the launch of Joe Fresh in the Philippines.

There were a lot of beautiful pieces showcased during Joe Fresh's showroom event. Most of them were styled by my favorite top fashion bloggers namely 

Camille Co
Laureen Uy
and Tricia Gosingtian 

Check out Joe Fresh at Shangri-La Plaza and find all these  stylish and affordable clothes. 

Joe Fresh Fashion Show 

Joe Fresh launch their spring collection with pretty prints, from fanciful butterfly and bird motifs to ornamental floral and mosaic patterns. With signature Joe Fresh details, shoppers will find a fresh take on essentials designs like the city trench, classic oxford shirt and the perfect pencil skirt. Faded denim and utility styles ground the collection in time-tested favorites while the shirtdress adds a key silhouette to spring wardrobes. Completing the season is an expanded active range in lightweight fabrics perfect for exercising in the warmer months ahead. 

Joe Fresh offers accessible, modern design in lifestyle collections for women, men and children. Today one of Canada's leading fashion retailers, Joe Fresh brings a value-driven point of view to everyday wardrobe favorites full of color, polish and thoughtful details. In categories spanning apparel, accessories, footwear and beauty, Joe Fresh provides quality and style for the entire family. 
“We are pleased to introduce Joe Fresh to the Philippines, a dynamic new market for the brand. I believe our spirited, modern designs and exceptional value for the entire family will resonate with fashion consumers here. Leveraging SSI Group’s unparalleled expertise in the region, we look forward to providing an exciting and accessible new style choice in the Philippines,” said Mario Grauso, President of Joe Fresh.

“We are very excited for the addition of Joe Fresh to our portfolio of brands. Joe Fresh further strengthens our lineup of value brands, allowing us to tap and delight an even broader base of Philippine consumers,” said Anthony Huang, President of SSI Group, Inc.

I'm so excited to visit the first Joe Fresh store that will open here on May 28th at Level 1, Main Wing Shangri-La Plaza Mall. Hope to see you all there! 

For more information and updates, Like Joe Fresh PH  on Facebook

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